Orangetheory Fitness Expands Globally
Orangetheory Fitness is making strides this September with the opening of three new studios. The fitness brand is strategically growing its presence in important locations, including studios in Crystal Lake, Illinois, and Jersey City, New Jersey, along with its newest location in Valencia, Spain. This expansion highlights Orangetheory’s dedication to improving fitness accessibility and reaching a wider global audience.
New Domestic Studios
The new studios are set to serve their communities well. The Crystal Lake studio is located in the vibrant Greater Chicago area, while the Jersey City studio enhances Orangetheory’s footprint just outside the dynamic New York City metro region. According to Dave Long, co-founder and CEO of Orangetheory Fitness, these openings represent the brand’s determination to make transformative workouts available to a larger number of people.
Celebrating Franchise Achievements
The Crystal Lake studio is particularly special as it's the first Orangetheory location in this suburban area of Chicago. Managed by franchisees Adam Paris and David Lanz, who are celebrating a decade with the brand, their extensive experience in growing new studios epitomizes the commitment and motivation of Orangetheory Fitness franchise owners.
Growth in Jersey City
In Jersey City, the Paulus Hook studio marks the second Orangetheory location in the area and is operated by franchisees Michael Zorn and Michael Reyes. This studio is the eighth for this experienced pair, who are also celebrating eight impressive years as franchise owners. Their dedication to the Orangetheory brand continues to inspire many within the fitness community.
International Growth in Spain
On the global stage, Orangetheory Fitness has expanded with the new Valencia studio, which opened on September 23. This studio marks the tenth location established in Spain, showcasing a solid commitment to the European market. Doug and Lisa Birer own the studio, having played a vital role in advancing the Orangetheory brand as master franchisees since 2019. Their entrepreneurial drive and dedication to fitness have facilitated the successful launch of numerous studios across key cities such as Barcelona, Madrid, and Murcia.
The Vision of Orangetheory Fitness
Orangetheory Fitness differentiates itself in the competitive fitness market through its unique heart rate-based group workouts, which utilize science, technology, and expert coaching. This innovative method aims to optimize health and wellness outcomes, positively impacting members' lives. With over 1,500 studios operating worldwide, in all 50 U.S. states and 24 countries, the brand is always looking to broaden its reach.
Commitment to Health and Community
As a prominent fitness industry leader, Orangetheory has recently completed a merger with Self Esteem Brands, reinforcing its market position. This merger not only boosts Orangetheory’s operational capabilities but also enhances its ability to serve diverse communities through its distinct fitness model. The brand’s dedication to health and wellness is evident in their mission to empower individuals to live healthier lives.
Frequently Asked Questions
What new locations has Orangetheory Fitness opened?
Orangetheory Fitness has launched new studios in Crystal Lake, IL, Jersey City, NJ, and Valencia, Spain.
What does the expansion signify for Orangetheory?
The openings reflect Orangetheory's commitment to making transformative fitness experiences accessible in more communities worldwide.
Who manages the new studios?
Adam Paris and David Lanz lead the Crystal Lake studio, while Michael Zorn and Michael Reyes are in charge of the Jersey City studio.
What type of workouts can members expect at Orangetheory?
Orangetheory Fitness offers heart rate-based group workouts that integrate science and expert coaching to achieve optimal health benefits.
How many studios does Orangetheory have around the world?
Orangetheory Fitness has successfully opened over 1,500 studios globally, spanning 24 different countries.
