Optimizely and Candyspace Transform Aerospace Digital Experiences
Candyspace and Optimizely have teamed up to introduce the first CMS (SaaS) implementation in the EMEA region, reinventing digital experiences within the aerospace sector, particularly for CFM International, a prominent commercial aircraft engine manufacturer.
CFM International’s Innovative Online Presence
CFM has successfully launched its redesigned website, powered by Optimizely's advanced Content Management System (CMS). This initiative signals a milestone in digital transformation for the company, enhancing the performance, scalability, and usability of its content management operations.
The goal of this new website is to propel CFM to the leading edge of digital transformation in aerospace manufacturing, ensuring faster application performance and a more responsive user interface for its visitors.
Benefits of the New Optimizely CMS
The collaboration addresses challenges posed by outdated technology, allowing CFM to seamlessly replatform its systems to a more modern solution. Here are some standout features of the newly adopted system:
- Flexible, Headless Architecture: Utilizing Optimizely's CMS integrated with state-of-the-art front-end hosting from Vercel, CFM can enjoy exceptional performance and offer developers the ability to craft modern, user-friendly digital experiences.
- Marketer-First Editing Tools: Optimizely CMS goes beyond many traditional headless solutions by providing intuitive, visual editing tools. With features like Visual Builder and live preview, CFM's marketing team can efficiently create and publish content, significantly speeding up their go-to-market strategy.
- Scalable and Secure: The integration of Optimizely Graph ensures accelerated omnichannel content delivery, alongside automatic scaling and robust security upgrades that lessen maintenance loads for developers.
The new CFM website emphasizes both user experience and functionality, offering real-time updates and user-friendly features including event booking and news integrations. This transformation is set to benefit over 250,000 visitors annually, engaging them with richer content across multiple devices.
Leadership Insights on the New Project
Tom Thorne, CEO of Candyspace, remarked on this notable milestone, stating, "This launch marks a major milestone—the first rollout of Optimizely's SaaS CMS in EMEA. We’re thrilled to support CFM International in creating a platform dedicated to speed, performance, and agility."
Nazanin Ramezani, VP of Product, CMS at Optimizely, added, "Optimizely CMS was designed with marketers in mind, empowering them with crucial tools like Visual Builder and AI-assisted workflows, while offering the necessary scale for enterprises. It's exhilarating to see CFM and Candyspace leading in Europe with a site that exemplifies modern digital experiences."
About the Companies Involved
About Optimizely: Optimizely is focused on enhancing marketers' productivity with Optimizely One—the first operating system tailored specifically for marketing teams. The platform merges top-tier solutions for content management, marketing, experimentation, commerce, and personalization, streamlining every marketing phase through a cohesive, AI-driven workflow.
Optimizely supports global brands like Salesforce, Zoom, and Toyota, helping them produce engaging content quickly, confidently launch experiments, and deliver outstanding customer experiences.
About CFM International: CFM International is a 50/50 collaboration between GE Aerospace and Safran Aircraft Engines, recognized as a leading manufacturer of aircraft engines with over 50,000 units delivered worldwide.
About Candyspace: Candyspace operates as a comprehensive digital product agency and Optimizely Gold Partner. They specialize in creating, optimizing, and managing websites, mobile applications, and e-commerce platforms, empowering organizations focused on growth and digital transformation.
Frequently Asked Questions
What is the significance of the new Optimizely CMS for CFM International?
The new CMS enhances CFM's digital framework, providing fast performance and a user-friendly editing environment which aids in content delivery.
Who are the key partners involved in this CMS launch?
The key partners in this launch are Optimizely and Candyspace, both critical to the implementation of the CMS.
How will the new website impact CFM’s customer engagement?
The new site is designed to engage over 250,000 annual visitors through enriched content, real-time updates, and integrated features such as event booking.
What technology supports the new CMS?
The new CMS is powered by Optimizely’s robust CMS architecture and Vercel’s front-end hosting, enabling high scalability and security.
What are Candyspace's core services?
Candyspace specializes in the development and optimization of digital products, including websites and mobile apps, particularly for growth-driven organizations.
