OpenAP Enhances Video Advertising Landscape
OpenAP is changing the game in the realm of video advertising, significantly improving how advertisers can reach their audiences. Recently, the company announced partnerships that expand its streaming capabilities, reaffirming its position as a leader in the advertising technology space. These new collaborations include major players such as Samsung, LG Ads, Hallmark Digital, Vevo, and many more, marking a momentous step forward in optimizing audience engagement.
Expanding Streaming Partnerships for Greater Reach
Through new strategic partnerships, OpenAP has broadened its reach into the digital advertising world, giving advertisers access to a wider array of streaming content. This development allows OpenAP to establish a comprehensive presence across a multitude of platforms, effectively creating a centralized hub for advertisers looking to maximize their audience exposure.
Streamlined Access Across Platforms
The expansion facilitates smoother access for advertisers through prominent demand-side platforms such as Yahoo DSP and supply-side partners like FreeWheel and PubMatic. This seamless integration is designed to simplify how advertisers access premium video content, thereby enabling them to formulate advanced, audience-targeted marketing campaigns more efficiently.
Insight-Driven Advertising with Standardized Audiences
OpenAP is committed to providing advertisers with valuable insights that extend both pre- and post-campaign. Standardizing audience data allows for a clearer understanding of advertising performance and outcomes, ensuring that campaigns can be optimized effectively.
Strengthened Relationships with Leading Partners
The partnerships with various platforms not only enhance OpenAP's offerings but also reinforce its commitment to quality. By collaborating with tech giants like Samsung and innovative companies like Allen Media Group, OpenAP is able to tap into extensive audiences, creating diverse and valuable advertising opportunities.
Quote from Samsung's Senior Vice President
"As viewership bifurcates, advertisers are looking to expand their reach beyond linear without sacrificing audience quality or consistency. We're proud to lean in with OpenAP and bring our universe of 77 million active and opted-in Smart TV viewers into the fold, opening up new avenues for advertisers to reach impactful audiences," stated Eldad Persky, Senior Vice President, Global Product, Engineering and Business Development, Samsung Electronics.
Impact of Standardization on Advertising
Ashley Luongo, Chief Revenue Officer at OpenAP, emphasized the importance of standardizing audience onboarding. She noted, "In today's fragmented video landscape, OpenAP is delivering on our promise of standardizing audience onboarding by giving advertisers and agencies the ability to uniformly define and efficiently distribute advanced audience segments across premium streaming and TV endpoints." This approach maximizes the potential for advertisers to engage their audiences through multiple channels.
Comprehensive Audience Solutions
OpenAP enables advertisers to have a multi-faceted approach to reaching audiences across various premium video destinations. The flexibility to activate campaigns through direct insertion orders, programmatic deals, and private marketplaces allows for adaptable strategies that align with advertisers' goals. This capability is bolstered by advanced data integrations and a robust identity framework, ensuring that audiences are consistently targeted throughout the campaign.
Connecting Advertisers with Engaged Viewers
Brian Norris, Chief Revenue Officer at Scripps Networks, shared insights about the collaboration with OpenAP, stating, "At Scripps Networks, we connect advertisers with audiences at scale, bringing together the mass reach of broadcast with the democratized precision of streaming." This synergy between broadcast and digital channels further enhances the reach and efficacy of advertising campaigns.
About OpenAP
OpenAP stands at the forefront of the advertising technology sector, enabling a data-driven video workflow that is innovative and efficient. Rooted in the mission of simplifying audience-based advertising, OpenAP provides a streamlined process for audience creation, planning, buying, and measurement across various channels. The technology supports multiple publishers and platforms, ensuring transparency and consistency in audience engagement efforts.
Frequently Asked Questions
What is OpenAP?
OpenAP is a technology company focused on enhancing audience-based advertising through simplified workflows and innovative solutions across various platforms.
Who are OpenAP's new partners?
OpenAP has partnered with major players including Samsung, LG Ads, Hallmark Digital, Vevo, and others to enhance its advertising capabilities.
How does OpenAP improve advertising efficiency?
By standardizing audience data and integrating advanced data-driven strategies, OpenAP helps advertisers maximize reach and campaign impact.
What platforms can advertisers access through OpenAP?
Advertisers can access various demand- and supply-side platforms, including Yahoo DSP and FreeWheel, facilitating streamlined access to premium video content.
What benefits does OpenAP offer to advertisers?
OpenAP provides actionable insights, flexibility in campaign activation, and enhanced audience engagement strategies across multiple platforms to improve overall advertising effectiveness.
