Op2mise Teams Up with Fremantle to Improve TV Scheduling
Op2mise TV has been chosen by Fremantle to enhance the scheduling process for their FAST (Free Ad-Supported Streaming TV) channels. This partnership aims to optimize operations and drive revenue growth within Fremantle’s rapidly growing Global Channels division.
How AI is Changing Media Scheduling
Op2mise offers a leading, AI-based TV Scheduling platform designed to help studios and channel operators maximize ad revenue while keeping operational costs low through efficient, automated schedule creation. This tool effectively manages ad inventory and rights usage, resulting in the ability to produce high-quality TV schedules within just minutes.
Expanding Fremantle’s Global Presence
Fremantle's Global Channels division stands out in the media landscape as one of the largest, currently operating 24 different channels. Recently, the company broadened its global presence by partnering with Pluto TV, which allowed for the rollout of 25 FAST channels across 13 different countries. Each channel is tailored specifically to resonate with its target audience, ensuring optimal engagement.
New Channels This Year
This year marked the debut of RIG TV on Roku in the U.S., showcasing a selection of classic shows from Fremantle's Original Productions, including Black Gold, Monster House, and Wild Justice. Fans can also expect the beloved Monster Garage to join the lineup, further expanding viewing options.
If you look at Fremantle's Global Channels unit, it's clear they are actively forming strategic partnerships with key players worldwide, highlighting a remarkable array of intellectual properties. Their FAST channels feature popular content not just from Jamie Oliver and Baywatch, but also BUZZR, reflecting Fremantle's commitment to offering a diverse and high-quality viewing experience.
Insights from the Leadership Team
Elaine De Santiago, Vice President of Channel Operations at Fremantle, shared her excitement about the collaboration, stating, "Op2mise will enable us to streamline and scale our operations. The platform's ability to consistently generate high-quality schedules, automate tasks, and incorporate performance data to optimize our content and rights presents an exciting opportunity for us."
Ian Whitfield, CEO of Op2mise, echoed this enthusiasm, saying, "We are excited to work with such a respected name as Fremantle. We're looking forward to bringing our extensive experience and industry-leading software to this collaboration." This partnership represents a significant step for Op2mise as it seeks to elevate its advanced scheduling technology to better serve audiences and improve operational efficiency.
About Fremantle
Fremantle is a major global creator, producer, and distributor of widely successful content across various genres such as Entertainment, Drama & Film, and Documentaries. By focusing on sharing local stories on a global stage, Fremantle operates in 27 territories and produces premium, multi-genre intellectual properties.
The company boasts iconic entertainment formats and award-winning films, with popular shows like Got Talent and Neighbours. Fremantle is dedicated to producing standout content that captivates audiences all over the world.
Fremantle's Digital Influence
In addition, Fremantle excels in the realms of digital and branded entertainment, attracting over 495 million fans and accumulating more than 300 billion views across all platforms. This digital strength solidifies Fremantle's presence in the entertainment world.
Being part of RTL Group—a leader in broadcasting, streaming, and content—Fremantle enjoys the benefits of a robust network that strengthens its position in the industry.
About Op2mise
Op2mise is at the forefront of AI-driven media scheduling innovations. Their platform aims to elevate TV scheduling, automate workflows, and enhance media planning, all while increasing efficiency, effectiveness, and scalability. This focus reduces costs and boosts customer satisfaction.
In summary, the alliance between Op2mise and Fremantle is set to redefine TV scheduling standards by merging cutting-edge technology with creative content delivery, ultimately benefiting both viewers and stakeholders.
Frequently Asked Questions
What is the purpose of the partnership between Op2mise and Fremantle?
The goal of their partnership is to improve Fremantle's scheduling capabilities for their FAST channels, optimizing operations and boosting revenue.
How does Op2mise's scheduling tool function?
Op2mise's tool utilizes AI technology to automate the creation of TV schedules, helping to maximize ad revenue and rights utilization quickly and efficiently.
What recent global expansions has Fremantle announced?
Fremantle has expanded its international presence through a partnership with Pluto TV, distributing 25 FAST channels across 13 countries, specifically tailored for various markets.
What types of programs can viewers expect from Fremantle's channels?
Fremantle’s channels feature a variety of shows, including classic titles from their Original Productions like Black Gold and Monster House, along with some newly launched channels.
Who are the key individuals involved in this partnership?
Elaine De Santiago, Vice President of Channel Operations at Fremantle, and Ian Whitfield, CEO of Op2mise, are the key figures discussing and overseeing the partnership.
