OneView and Annex Cloud Unite to Revolutionize Loyalty Programs
In a significant move aimed at enhancing customer loyalty experiences, OneView Commerce has partnered with Annex Cloud to deliver cutting-edge loyalty solutions across physical retail environments. As leaders in their respective fields, OneView is renowned for its composable point of sale systems while Annex Cloud excels in transforming loyalty strategies for businesses. This collaboration aims to unite integrated loyalty offerings with a cloud-native point of sale experience, creating a seamless shopping journey for customers.
Empowering Retailers with Enhanced Engagement
The partnership between OneView and Annex Cloud is particularly timely, as research shows that a staggering 75% of retail transactions still occur in physical stores. By leveraging their combined expertise, both companies are equipping retailers with the tools needed to foster customer-centric engagement strategies that resonate during in-store visits. This means that retail associates will be better positioned to enhance customer interactions, focusing on loyalty at every step of the buying journey.
Maximizing Customer Value Through Loyalty
Linda Palanza, Chief Executive Officer of OneView, emphasized the importance of nurturing loyalty among customers, noting that brand loyal shoppers are key to realizing higher revenue potential—averaging 2.5 times more than new customers. In today's competitive retail landscape, it is essential for retailers to prioritize loyalty experiences by integrating them into all customer interactions. The joint offerings of OneView and Annex Cloud aim to facilitate this by making loyalty integral to the shopping experience.
The Future of Retail is Here
Erin Raese, SVP of Growth and Strategy at Annex Cloud, shared her enthusiasm for their collaboration, stating that by merging OneView's advanced point of sale technology with Annex Cloud's robust loyalty infrastructure, retailers will deliver personalized and rewarding experiences. This partnership is not just about technology—it's about building connections that keep customers returning, driving both engagement and loyalty.
Demonstrating Innovations in Retail
OneView is set to showcase its innovative omnichannel point of sale platform, which includes Annex Cloud's loyalty integration, at an upcoming major retail event. This opportunity will allow attendees to experience first-hand how the combined solutions can transform retail environments by enhancing the loyalty experience. The demonstration at this prominent trade show highlights the companies' commitment to reshaping how retailers connect with their customers.
About Annex Cloud and OneView Commerce
For over a decade, Annex Cloud has established itself as a leader in customer loyalty technologies, offering dynamic solutions that engage customers at every stage of their journey. Their Loyalty Experience Platform enables businesses to harness critical customer data for personalized interactions, ultimately fostering long-term loyalty.
OneView Commerce takes pride in revolutionizing store engagement through its composable platform. By modernizing point of sale systems and integrating with existing retail technologies, OneView streamlines operations, improves inventory management, and enhances customer engagement. Their innovations are helping retailers break free from legacy constraints and adopting a more agile, data-driven approach to customer relationships.
Frequently Asked Questions
What is the main goal of the partnership between OneView and Annex Cloud?
The primary aim is to create a seamless integration of loyalty offerings with point of sale technology, boosting customer engagement and retention in physical retail settings.
How does the partnership benefit retailers?
This collaboration enables retailers to implement customer-centric strategies that enhance loyalty, making it easier for associates to engage with customers effectively.
What kind of solutions are being offered through this partnership?
The joint offerings include an integrated loyalty program that retailers can use during customer interactions, enhancing the buying experience and maximizing customer value.
Where can customers see these solutions in action?
OneView will demonstrate its omnichannel platform, which includes the Annex Cloud loyalty integration, at a major retail conference.
What differentiates Annex Cloud in the market?
Annex Cloud stands out due to its comprehensive Loyalty Experience Platform that empowers brands to engage and reward customers effectively throughout their purchasing journey.
