OneTrust's Leadership in Data Management
OneTrust has made significant progress in the realm of data management and privacy solutions. Their innovative Consent Management solution is pivotal for organizations striving to use data and AI responsibly, especially in conjunction with Snowflake's AI Data Cloud.
Recognition in Modern Marketing Data Stack Report
Recently, OneTrust received acknowledgment as a consent management leader in an influential report titled Modern Marketing Data Stack 2025. This report, commissioned by Snowflake, highlights how leading marketers can effectively navigate an AI-driven world while respecting privacy and data gravity.
Insights from the Report
This third annual report reveals valuable insights on the tools and technologies that marketers utilize as they adapt to evolving data practices. By analyzing data from around 9,800 Snowflake customers, the report delineates ten critical technology categories essential in constructing a modern marketing data stack capable of leveraging AI effectively.
Core Trends in Marketing Data
The report underscores a paradigm shift within the marketing landscape, unveiling three fundamental trends: the convergence of AI capabilities, an increased focus on data gravity, and heightened privacy concerns. All these elements intertwine to create a new standard in marketing technology.
Key Categories of Marketing Technologies
Among the ten categories evaluated in the report, we find:
Compelling Marketing and Advertising Tools
- Analytics & Data Capture
- Customer Data Platforms
- Identity & Onboarding
- Programmatic Solutions
- Measurement & Optimization
Data Tools and Platforms
- Integration & Modeling
- Consent Management
- Business Intelligence
The Partnership Between OneTrust and Snowflake
Through the compatibility of OneTrust's solutions with the Snowflake AI Data Cloud, organizations are empowered to implement data governance policies rigorously, ensuring compliance while honoring customer preferences. The integration is seamless, with OneTrust's Consent Management app functioning directly within the Snowflake platform.
Future Availability of OneTrust Solutions
Anticipation is building for the OneTrust Consent Management Native Application, which is currently in a private preview phase. General availability is expected soon, promising organizations enhanced capabilities for data management and privacy practices.
About OneTrust
OneTrust stands out as a frontrunner in the realm of data and AI ethics. Their comprehensive platform not only ensures the secure handling of data but also fosters innovation while minimizing potential risks. With over 14,000 global customers, OneTrust is dedicated to helping businesses drive forward with trusted and responsible data strategies.
Frequently Asked Questions
What is OneTrust's core offering?
OneTrust specializes in data privacy and consent management solutions that enable organizations to handle data responsibly and ethically.
Which report acknowledged OneTrust's leadership?
OneTrust was recognized in Snowflake's Modern Marketing Data Stack 2025 report, highlighting its position as a leader in consent management.
What are the key trends identified in the report?
The report identifies the convergence of AI, data gravity, and privacy as fundamental trends transforming the marketing technology landscape.
How does OneTrust enable responsible data usage?
OneTrust’s solutions empower organizations to implement robust data governance measures, ensuring that customer consent is respected in all data interactions.
When will OneTrust's Native Application be available?
The Native Application is currently in a private preview with general availability expected to roll out in the near future.
