OneTrust Recognized as Leader in Snowflake's Report
OneTrust fuels success in privacy and consent through collaboration with Snowflake AI Data Cloud
ATLANTA / OneTrust, the AI-ready governance platform, today announced that it has been recognized as a leader in the Privacy & Consent category in The Modern Marketing Data Stack 2026, published by Snowflake, the AI Data Cloud company.
Understanding the Modern Marketing Data Stack Report
The fourth annual edition of Snowflake's Modern Marketing Data Stack uncovers the technologies and platforms utilized by numerous Snowflake customers. It analyzes data from over 11,100 customers to evaluate how AI, privacy, and data gravity are influencing the evolution of marketing technologies (Martech) and advertising technology (Adtech) across multiple categories.
Expert Insights on Consent and Data Management
Ojas Rege, SVP and General Manager at OneTrust, emphasized the significance of consent in marketing strategies. "Consent is foundational for responsible marketing," he stated. This principle was echoed in Snowflake's report, highlighting that privacy and consent are fundamental to building customer trust and engagement. OneTrust is excited to be acknowledged as the leader in privacy and consent for Snowflake's 2026 report and is committed to enhancing its collaboration with Snowflake to innovate further.
Denise Persson, Chief Marketing Officer at Snowflake, noted, "The marketing stack is continuously evolving, and the Snowflake AI Data Cloud acts as a pivotal foundation, enabling enterprises to directly access and utilize data efficiently." She indicated that OneTrust has established a strong reputation for leading in privacy and consent, with many joint customers leveraging their technology effectively.
The Role of OneTrust in Data Governance
Through its native integration with Snowflake, the OneTrust platform automates AI governance and data use synchronization across the Snowflake AI Data Cloud. Organizations harness the OneTrust platform to transparently collect, manage, and govern consent data at scale for both AI and marketing initiatives. Furthermore, it allows them to responsibly access and share AI-ready data within their Snowflake ecosystem.
Enhancing Visibility and Compliance
By utilizing solutions integrated with Snowflake, customers can define data and AI policies, merging insights from data, metadata, models, user consent, and risk evaluations. This comprehensive approach provides transparency into data products and AI development processes, enhancing compliance and responsible data handling.
Resources to Explore
For additional insights:
- Learn more about The Modern Marketing Data Stack 2026.
- Watch the video: Protecting Customer Data In A Collaborative, Data-Sharing World.
- Discover OneTrust integrations with the Snowflake AI Data Cloud.
About OneTrust
OneTrust is the leading AI-ready governance platform. More than 14,000 customers worldwide, including over half of the Fortune 500, rely on OneTrust to advance innovation while ensuring responsible data practices. For further details, engage with OneTrust on LinkedIn or visit www.onetrust.com.
Media Contact
Ainslee Shea
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Frequently Asked Questions
What was the recognition awarded to OneTrust?
OneTrust was recognized as a leader in Privacy & Consent by Snowflake in their Modern Marketing Data Stack report.
What does the Modern Marketing Data Stack report analyze?
It analyzes the technologies and solutions adopted by Snowflake customers to evaluate trends in marketing technology and data privacy.
Why is consent important in marketing?
Consent is crucial for responsible marketing, as it helps build customer trust and ensures compliance with privacy laws.
How does OneTrust integrate with Snowflake?
OneTrust integrates natively with Snowflake to automate AI governance and manage data use effectively.
How many customers does OneTrust serve?
OneTrust supports over 14,000 customers globally, including numerous Fortune 500 companies.
