ONE Store Achieves Major Milestone in App Marketplace Industry
In a remarkable development, ONE Store has established itself as the second-largest app marketplace in Korea, a significant achievement that underscores its growing influence in the competitive app ecosystem.
Impressive Transaction Volume
According to a recent analysis by IGAWorks, ONE Store has secured a commendable 12.6% share of game transaction value across three major app marketplaces from the latter half of 2020 to mid-2025. This substantial share reflects the platform's performance over five years and emphasizes its robust position in the marketplace.
The Surge in Popularity of ONE Store
In the first half of 2025, ONE Store recorded a commanding 49.2% share among the top 50 highest-grossing games available in Korea. This statistic indicates that consumers are gravitating towards platforms that provide enhanced value, undoubtedly influenced by ONE Store's commitment to user satisfaction and developer support.
A Win-Win Approach
Founded in 2016, ONE Store has distinguished itself as a leading third-party app marketplace on a global scale. Its success can be attributed to its attractive policies, which include lower fees and extensive marketing support for developers. This has cultivated a trustworthy relationship with users, where both parties experience significant benefits.
Financial Advantages for Developers and Users
To date, developers working with ONE Store have saved an impressive KRW 380 billion (around US$257 million) in cumulative fees, while users have enjoyed discounts totaling approximately KRW 690 billion (about US$467 million). These figures highlight the platform's emphasis on providing value and maintaining a strong developer-user relationship.
Genre-Specific Success
Analyzing genre-specific performance in 2025 reveals even greater achievements. ONE Store recorded transaction value shares of 50.9% in RPG, 64.8% in Simulation, and 49.2% in Strategy genres among the top 50 highest-grossing games. The average share across these genres reached an impressive 52.9%, showcasing ONE Store's dominance in popular game categories.
Looking Ahead
The future appears bright for ONE Store, as its ability to attract gamers while supporting developers places it as a preferred app marketplace among Korean users. Strong user loyalty and an average revenue per paying user (ARPPU) that far exceeds that of competing platforms indicate a significant commitment from the community.
As the app marketplace evolves, ONE Store's strategic initiatives and dedication to providing a platform that benefits all stakeholders will likely lead to continued growth and success in the ever-evolving digital landscape.
Frequently Asked Questions
What position has ONE Store achieved in Korea's app marketplace?
ONE Store is now recognized as the second-largest app marketplace in Korea.
How much share of game transactions does ONE Store have?
ONE Store has recorded a 12.6% share of game transaction value from 2020 to 2025.
What financial advantage do developers gain through ONE Store?
Developers have saved approximately KRW 380 billion in cumulative fees by using ONE Store.
How does ONE Store support user incentives?
Users have received discounts totaling approximately KRW 690 billion through ONE Store's promotional initiatives.
What are the transaction values for genre-specific games on ONE Store?
In the first half of 2025, ONE Store achieved 50.9% in RPG, 64.8% in Simulation, and 49.2% in Strategy game genres.
