OMD Continues to Shine as the Best Global Media Network
Recent Reports Affirm OMD's Leadership
In the latest examination of media agency performance, the RECMA Diagnostics report has reaffirmed OMD's exceptional standing in the industry. The report praises OMD for being the "best performing global media network overall," marking an impressive tenth consecutive year at the top. This accolade showcases OMD's consistent dedication to excellence.
The Comprehensive Nature of RECMA's Report
The RECMA Diagnostics report is recognized as a thorough assessment tool for evaluating media agencies worldwide. It assesses approximately 700 agencies across 45 markets, utilizing 19 key performance indicators (KPIs) that go beyond conventional measurements like business wins. The rigorous evaluation includes aspects such as client relationships and stability, alongside resources related to digital technology and content innovation.
Why OMD Stands Out
OMD has not only excelled in quantitative metrics but has delivered outstanding qualitative results. The report indicates that OMD surpassed its competitors with combined points earned across all 19 KPIs, demonstrating a 15% to 41% higher score than the other agencies in the top tier. It's more than numbers; it's about the relationships and strategies that OMD employs to maintain this leadership.
Recognition for Dominance in the Industry
In addition to being named the top performer, OMD received the highest distinction in the Dominant rankings—an achievement that reflects the consistency and superior outcomes across various criteria central to the evaluation. Out of the 700 agencies reviewed, only 52 qualified as Dominant, and OMD remarkably secured multiple designations in this category, reinforcing its leadership position.
OMD's Balanced Performance Across Markets
RECMA's findings highlighted OMD's exceptional performance across all 45 markets studied, where it ranked Dominant or High Profile in an impressive 64% of them. These results illustrate OMD's capability to adapt and excel consistently across diverse environments.
George Manas, the CEO of OMD, commented on the agency's achievements, noting the transformative landscape of marketing today. He emphasized OMD's commitment to leading the charge in innovation and client success, supported by the advanced capabilities of Omnicom's intelligence platform, Omni. This framework empowers OMD to meet the evolving demands of the market in unprecedented ways, making it a unique player in the media landscape.
A Year of Continued Accolades for OMD
OMD's recognition doesn't stop with the RECMA report. The agency has recently been awarded the prestigious title of Media Network of the Year at Cannes for two consecutive years, in addition to receiving accolades in various global markets, including the US, UK, Canada, Hong Kong, the Netherlands, Spain, and Sweden. Such consistent recognition underscores OMD's ongoing commitment to quality and innovation in media solutions.
Within the 2024 Overall Activity Volume (OAV) analysis released in July 2025, OMD also reaffirmed its dominance by securing the number one position for billings volume—reporting nearly $35.6 billion, which is $4.4 billion more than its closest competitor, along with a year-over-year growth of +9.5%.
About OMD
OMD, an integral part of Omnicom Media Group, is celebrated as the largest media network globally, employing over 14,000 professionals across more than 100 countries. Their mantra, We Create What's Next, emphasizes their focus on crafting innovative media strategies that foster sustainable growth for the world’s leading brands. OMD not only stands as a beacon of performance in the RECMA report but continues to be recognized for its cultural relevance and capacity for creativity in media.
Frequently Asked Questions
What does RECMA measure in media performance?
RECMA assesses media agencies based on 19 key performance indicators including business success, client relationships, and resources across various markets.
Why has OMD been recognized for ten consecutive years?
OMD's consistent results, superior performance across KPIs, and its ability to adapt to changing market conditions have solidified its top position in the RECMA report.
What is OMD's core promise to its clients?
OMD promises to create innovative media solutions that drive sustainable growth for major brands around the globe, portraying its commitment to industry leadership.
How does OMD compare to its competitors?
OMD has consistently outperformed other agencies in the RECMA report, achieving higher scores across nearly all evaluated KPIs.
What recent accolades has OMD received?
This year, OMD was named Media Network of the Year at Cannes and earned top honors in multiple international markets, solidifying its reputation in the industry.
