Exciting Launch of Olive Rose Collection at New York Fashion Week
In a magnificent celebration of beauty and innovation, Oliveda International, Inc. (OTCID: OLVI) has officially unveiled its distinguished Olive Rose collection. This exciting launch coincided with the prestigious New York Fashion Week, making waves from September 12 to 15. The Olive Rose collection is particularly celebrated for its hydroxytyrosol NO MAKEUP series, a product developed by the company’s subsidiary, Olive Tree People Inc.
A Unique Approach to Beauty
In recent years, Olive Tree People Inc. has taken a pioneering stance in the beauty industry with the introduction of hydroxytyrosol-based products. The launch of the Olive Rose brand last year marked a significant milestone, as they aimed to create a natural beauty experience that minimizes the need for traditional makeup products.
At the heart of this collection is the commitment to wellness and holistic beauty, encapsulated in the phrase: "From Tree to Beauty." The entire Olive Rose offerings are designed for today’s consumers, providing a wholesome alternative that aligns with the growing trend towards clean and sustainable beauty.
Meaningful Engagement at Fashion Week
During the Fashion Week event, Olive Tree People showcased a spectacular range of beauty products. Seventy-five talented waterless beauty makeup artists, guided by celebrity makeup artist Luis Casco, transformed over 150 models to embody the signature “Olive Rose Glow.” This momentous occasion not only highlighted the artistry involved in these unique products but also established a connection with consumers and beauty professionals alike.
The event also served as a platform for Olive Tree People’s diverse brand portfolio, including Oliveda and LA Dope. Attendees were treated to innovative drinkable skincare products infused with ingredients like hydroxytyrosol, offered creatively through cocktails and mocktails at the Olive Tree People bar.
Upcoming Events and Training for Consultants
As part of its initiative to promote the newly launched collection, Olive Tree People will participate actively in the North America Convention set in Los Angeles. Approaching October, nearly 70,000 beauty consultants from the U.S. and Canada will receive first-hand training in applying the unique principles of Waterless Beauty Makeup at extensive master classes. These efforts aim to ensure that the Olive Rose collection reaches an eager audience.
The Olive Rose Hydroxytyrosol NO MAKEUP Collection includes a variety of products tailored to enhance natural beauty. The range features: 14 shades of Hydroxytyrosol Skin Tint Serum, 8 vibrant Hydroxytyrosol Blushes, Hydroxytyrosol Contour, rich shades of Hydroxytyrosol Concealer, Hydroxytyrosol Mascara, and Hydroxytyrosol Eye Shadow, further showcasing a commitment to diversity in beauty.
About Oliveda International, Inc.
Founded by visionary Thomas Lommel, Oliveda International, Inc. has established itself in the beauty industry with a specialized focus on organic certifications and innovative product development. With over two decades of experience in cultivating mountain olive trees and the production of quality extra virgin olive oils, the company also excels in extracting hydroxytyrosol and crafting waterless beauty products derived from olive trees.
Lommel is celebrated not just for his entrepreneurial spirit but also for his contributions to environmental sustainability. He is dedicated to preserving thousands of hundred-year-old mountain olive trees. Through initiatives like the Thomas Lommel Foundation, he provides solutions for clean water access in underserved regions, reflecting the company's ethos of health and wellbeing.
With an extensive online sales network complemented by flagship stores in Berlin and Düsseldorf, Oliveda is prepared to cater to a growing market interested in holistic beauty solutions. As they continue to innovate, their treatment concepts have garnered attention from leading publications and are backed by positive testimonials from renowned figures in the beauty industry.
Frequently Asked Questions
What is the Olive Rose Collection?
The Olive Rose Collection is a new line by Oliveda featuring hydroxytyrosol NO MAKEUP products aimed at promoting natural beauty.
When was the collection launched?
The collection was launched during New York Fashion Week in September.
Who is behind Oliveda International, Inc.?
Oliveda was founded by Thomas Lommel, who has over 20 years of experience in the olive industry.
What types of products are included in the Olive Rose Collection?
The collection features skin tint serums, blushes, concealers, mascaras, and more, all designed for holistic beauty.
How does Olive Tree People promote sustainable beauty?
Olive Tree People promotes sustainable beauty through the use of waterless beauty products and a commitment to preserving the environment.
