Old Elk Distillery Revolutionizes Classic Bourbon
Old Elk Distillery is proud to showcase the evolution of its Slow Cut Blended Straight Bourbon, designed for the everyday occasion. This spirit is crafted with a foundation of their award-winning custom high-malt straight bourbon mash bill, aged between 4 to 7 years. By blending this with select straight bourbons, Old Elk provides a unique and traditional experience ideal for cocktails and whiskey enthusiasts across the nation.
The Excitement Behind the New Bourbon
Melinda Maddox, Master Blender at Old Elk Distillery, expressed enthusiasm about the bourbon's latest iteration. "The spirit maintains its place as a core whiskey in our lineup, with a price point that makes it more accessible," she stated. Maddox is eager to receive feedback from bartenders on how they incorporate this new product into their creative cocktail crafting.
Key Aspects of Slow Cut Bourbon
At an 88 proof, the Slow Cut bourbon showcases Old Elk's trademarked proofing technique. The Slow Cut Proofing Process is crucial as it preserves flavor by extending the proofing duration significantly compared to typical methods. Instead of rushing the process and allowing heat to evaporate lighter flavors, Old Elk takes the time to slowly add small amounts of water over weeks, ensuring the whiskey retains its delicate taste profile formed during mashing, fermentation, distillation, and maturation.
Affordability Without Compromise
"At Old Elk, we are thrilled to offer our award-winning bourbon at a price that doesn't compromise on quality," asserts CEO Luis Gonzalez. He emphasizes that the company remains committed to listening to customers and delivering high-quality whiskies for various occasions. He looks forward to an exciting year ahead for Old Elk with a series of new launches that are sure to please whiskey aficionados.
Availability of Old Elk's Latest Bourbon
The Slow Cut Straight Bourbon is set for distribution nationwide through Southern Glazer's Wine & Spirits. Customers can find it in local liquor stores across the country, with the bourbon also expected to be available through online retailers soon. The suggested retail price is $39.99 per 750ml bottle, making it accessible without compromising quality.
About Old Elk Distillery
Founded in 2013, Old Elk Distillery is rooted in innovation, quality, craftsmanship, and integrity. Located in Fort Collins, CO, it was established by Curt Richardson, who aimed to create a unique assortment of whiskeys reflecting his fervor for the craft. In 2016, he brought in Greg Metze as Master Distiller, contributing his 40 years of experience in the whiskey sector to the team. The Slow Cut proofing method's meticulous approach elevates their spirits, demonstrating that quality takes time. Today, Old Elk's extensive product range spans across all 50 states, providing award-winning beverages in various whiskey categories.
Old Elk's Diverse Whiskey Portfolio
The range includes the Slow Cut Blended Straight Bourbon Whiskey, Wheated Bourbon Straight Bourbon Whiskey, Straight Rye Whiskey, and Straight Wheat Whiskey. It also features specialized series such as the Cask Finish Series, with unique offerings like Port and Cognac Cask Finishes, and the Master’s Blend Series, showcasing exceptional blends. They even offer products in the Cigar Cut Series and the flavored Whiskeysmith Co.™ selections, providing something for every whiskey lover.
Frequently Asked Questions
What is the new product offered by Old Elk Distillery?
The new product is the enhanced Slow Cut Blended Straight Bourbon, crafted for broader accessibility while maintaining high quality.
What makes the Slow Cut proofing process special?
The Slow Cut proofing technique allows for the gradual addition of water over time, preserving the delicate flavors of the bourbon.
Where can I buy Old Elk's bourbon?
Old Elk's Slow Cut Straight Bourbon will be available in local liquor stores nationwide and soon online.
What is the price point for Old Elk's Slow Cut Bourbon?
The suggested retail price for the Slow Cut Bourbon is $39.99 per 750ml bottle.
What is the mission of Old Elk Distillery?
Old Elk Distillery focuses on innovation and quality in crafting whiskeys that cater to enthusiasts while maintaining accessibility for everyday occasions.
