Ogury Welcomes Shelley West as New Country Director in Canada
Ogury, a leader in privacy-focused advertising solutions, recently announced an exciting development in its leadership team. Shelley West, a seasoned professional with over 20 years in media and advertising, has been appointed as the Country Director for Canada. West's appointment is set to significantly enhance Ogury's operations and revenue generation strategies across the Canadian market.
The Vision for Growth and Innovation
In her new position, Shelley West will focus on accelerating revenue growth and expanding Ogury's footprint throughout the region. Her extensive experience will be pivotal in scaling Ogury's commercial initiatives while promoting the unique Personified Advertising technology the company offers. This innovative approach allows brands and agencies to execute impactful digital campaigns while adhering to privacy regulations.
Background and Expertise
West brings a rich background to Ogury. Before her new position, she was the Vice President of Client Partnerships at MiQ, where she adeptly led a team of 40 professionals through a transformative journey that resulted in a remarkable annual revenue increase of 30%. Her career also includes significant leadership roles at notable companies such as Anthem Sports and Entertainment's AXS TV, where she managed multi-million dollar partnerships and contributed to major rebranding efforts.
Her track record of building strategic partnerships and leading high-performance sales teams has prepared her to tackle the challenges of her new role effectively. Additionally, Shelley is a certified Executive Leadership Coach, renowned for her ability to build empowering environments, enhance team performance, and achieve operational excellence.
Fostering Agency Relationships in Canada
In her capacity as Country Director, West will play an essential role in deepening Ogury’s relationships with both agency holding companies and independent brands. She is determined to balance her strategic vision and commercial acumen with her commitment as a mother of two, showcasing her ability to manage both her professional and personal life effectively. Based in Toronto, she will report directly to Anthony Flaccavento, General Manager for the Americas.
Quote from Shelley West
Expressing her enthusiasm for her new role, West shared, "Ogury’s commitment to innovating beyond conventional targeting immediately caught my attention. The advertising industry is filled with outdated solutions and excessive reliance on individual tracking, but Ogury’s approach stands out. It's about delivering innovative, future-focused advertising solutions that respect consumer privacy and choices while driving substantial results for advertisers. I’m motivated to spearhead Ogury’s vision and help Canadian advertisers reach their full potential—without compromise. It’s bold and unique, and I’m excited to be a part of it."
The Road Ahead for Ogury
Anthony Flaccavento, Ogury's General Manager for the Americas, praised West’s appointment, highlighting her strategic insight and adaptability in leading organizations through complex transformations. “Shelley is known for her strategic foresight coupled with a sharp understanding of market trends. Her knowledge of the Canadian market will be invaluable as we expand our innovative offerings—from data intelligence to disruptive, privacy-safe advertising formats. Her leadership will help us grow momentum and enable advertisers to achieve genuine, long-term brand value," said Flaccavento.
About Ogury
Ogury is a global technology company specializing in advertising solutions that are grounded in privacy. The company focuses on serving brands, agencies, and publishers by delivering Personified Advertising solutions that target personas rather than individuals. Established in 2014, Ogury has grown to a team of over 500 employees spread across 19 countries, underscoring its commitment to providing distinct audience insights and performance capabilities that no other adtech platform offers.
Frequently Asked Questions
1. Who is Shelley West?
Shelley West is the newly appointed Country Director of Ogury in Canada, bringing over two decades of experience in media and advertising.
2. What is Ogury's main focus?
Ogury focuses on providing privacy-centric advertising solutions through its unique Personified Advertising technology.
3. Where is Shelley West based?
She is based in Toronto, Canada, where she leads Ogury's operations in the country.
4. What distinguishes Ogury from other ad tech companies?
Ogury's approach centers on targeting personas instead of individuals, ensuring respect for consumer privacy while delivering impactful results.
5. What did Anthony Flaccavento say about Shelley West?
Anthony Flaccavento, Ogury's General Manager for the Americas, praised West's strategic foresight and her ability to lead complex transformations in the market.
