Ogury Welcomes Nicolas Bidon as New Chief Executive Officer
Ogury, a leader in persona-based advertising, is thrilled to announce the appointment of Nicolas Bidon as its Chief Executive Officer, effective soon. This experienced executive will direct the company's exciting journey into the next phase of innovation and growth.
A Strong Background in AdTech
Nicolas Bidon comes to Ogury with a wealth of experience accumulated over two decades in the digital advertising landscape. He previously served as the Global CEO of GroupM Nexus, which is renowned for its robust network of over 11,000 digital experts. This role honed his skills in managing expansive teams and driving growth through innovative solutions.
Experience with Renowned Companies
Before his tenure at GroupM, Bidon held pivotal roles in well-known organizations such as Yahoo and has been a part of various startups like Microstrategy and Watchfire. His leadership at Xaxis, where he transformed the company into a data-driven, outcome-focused media business, demonstrates his ability to guide companies through significant transformations.
Vision for the Future
Commenting on his new role, Bidon emphasized the ongoing changes in the advertising sector, stating, "The advertising ecosystem stands at a crossroads and is poised for reinvention. Ogury's rich blend of data and innovative technology is positioned to transform these challenges into benefits for our clients." His proactive approach and strategic insights are expected to lead Ogury into new heights of success.
Ogury's Unique Selling Proposition
As noted by Jean Canzoneri, Co-founder and Chairman of Ogury, the company's strengths lie in its proprietary, persona-based data model and its comprehensive cross-channel platform. This innovative blend allows advertisers to effectively translate complex consumer behaviors into actionable insights. Bidon's proven track record in scaling adtech firms makes him a perfect fit to enhance Ogury's influence across the market.
Key Responsibilities as CEO
In his position as CEO, Nicolas Bidon will be instrumental in shaping the global strategy and operational effectiveness of Ogury across various regions including the Americas, EMEA, and APAC. He aims to build upon Ogury’s momentum following the recent launch of Ogury One—a groundbreaking advertising platform that integrates audience insights and omnichannel activation seamlessly.
The Launch of Ogury One
The recent debut of Ogury One signifies a significant leap forward for the organization. This all-in-one platform effectively connects audience insights with media planning and campaign activation, allowing brands to leverage their data efficiently across different channels such as web, mobile, and CTV environments. This innovative solution is designed to optimize advertisers' activities and help them achieve greater precision and performance.
About Ogury
Founded in 2014, Ogury operates globally, providing advanced omnichannel advertising solutions targeted at brands, agencies, and publishers. Its platform integrates audience insights with planning and execution, enabling marketers to engage consumers across various digital interfaces. With a professional team of over 500, Ogury's commitment to innovation remains strong as they expand their reach in 18 countries.
Frequently Asked Questions
Who is the new CEO of Ogury?
Nicolas Bidon has been appointed as the new Chief Executive Officer of Ogury.
What was Nicolas Bidon's previous role?
Before joining Ogury, Nicolas Bidon was the Global CEO of GroupM Nexus.
When is Nicolas Bidon starting his role at Ogury?
Nicolas Bidon will officially start his role as CEO on December 1.
What does Ogury specialize in?
Ogury specializes in persona-based advertising solutions that integrate audience data with advertising execution.
What recent product has Ogury launched?
Ogury recently launched Ogury One, a unified advertising platform that connects audience insights with activation strategies.
