Ogury's Commitment to Sustainability
In a bold move towards environmental responsibility, Ogury is enhancing its commitment to sustainable advertising through a transformative partnership with 51toCarbonZero. This alliance showcases Ogury's dedication to leveraging exclusive data and innovative practices to minimize its carbon footprint and lead the way in adtech sustainability.
The Partnership Overview
Ogury, a leading adtech company recognized for its privacy-focused advertising solutions, recently announced its collaboration with 51toCarbonZero, a dedicated platform that facilitates growth for marketing and advertising leaders with a net zero goal. This partnership represents a significant milestone in Ogury's sustainability journey, aimed at accelerating its progress toward achieving net zero.
Understanding Carbon Footprints
With its signing of The Climate Pledge, Ogury has completed three comprehensive Greenhouse Gas (GHG) assessments, allowing the company to gain detailed insights into its emissions. Armed with this maturity in understanding their emissions baseline, Ogury is taking decisive action to mitigate its environmental impact. The partnership with 51toCarbonZero empowers Ogury to utilize advanced AI data automation tools, enhancing visibility into emissions and promoting a robust reduction roadmap.
Expert Insights on Environmental Responsibility
Nathalie Pannequin, Senior Culture Lead at Ogury, emphasizes that environmental responsibility is integral to the company's operations. She states, 'As we advance toward net zero, it's vital we combine our solid foundation with the targeted expertise that 51toCarbonZero provides. Their deep industry knowledge and pioneering solutions are essential for setting benchmarks in sustainability within the adtech space.' This sentiment echoes the growing recognition of sustainability as a principal driver in corporate strategy.
Strategic Actions and Benefits
Through this partnership, Ogury intends to refine its fourth GHG assessment and establish a more detailed global reduction strategy. The collaboration focuses on capturing emissions across Scopes 1, 2, and 3, ensuring that sustainability is embedded deeper into all operations. This commitment extends to evolving their product offerings, enhancing efficiency in ad delivery, and promoting responsible consumption.
Operational Efficiencies and Cost Savings
By leveraging the capabilities of 51toCarbonZero's platform, Ogury aims to sharpen its ability to track progress towards sustainability goals. This evolution in measurement enables smarter, data-driven decision-making, unlocking potential cost savings for the organization. The overarching belief driving this initiative is that addressing climate change is not merely an ethical obligation; it also presents strategic opportunities to foster long-term client, investor, and employee trust.
Expanding Global Operations
This partnership reinforces Ogury's sustainability efforts across its global operations, which span 19 countries and digital activities in 33 markets. The collaborative focus on sustainability amplifies Ogury's holistic Environmental, Social, and Governance (ESG) strategy. This multi-faceted approach includes initiatives aimed at fostering diversity, implementing responsible business practices, and creating a positive long-term impact on stakeholders.
The partnership with 51toCarbonZero demonstrates how climate action can drive business success. The blend of effective data usage, focused strategy, and unwavering dedication showcases that reducing the carbon footprint in adtech is not only possible, but essential.
About Ogury
Ogury is a global leader in the advertising technology sector, specializing in Personified Advertising solutions that prioritize privacy. They focus on targeting personas rather than individual identities to deliver relevant advertising to a broad audience. This is achieved through data derived from millions of self-declared customer surveys, enriched with vast amounts of information and refined through AI processes, which furnish unique audience insights and performance metrics.
Founded in 2014 and comprised of over 500 individuals across 19 countries, Ogury is positioned at the forefront of adtech innovation.
About 51toCarbonZero
51toCarbonZero serves as a climate-tech innovator, helping organizations effectively analyze and minimize their carbon emissions. Their platform aggregates an enterprise’s entire carbon footprint in real-time, offering actionable insights that facilitate carbon transformation. With an initial focus on influential industries such as media and advertising, 51toCarbonZero is now broadening its services into sectors like food and beverage and automotive.
Frequently Asked Questions
What is the focus of Ogury's partnership with 51toCarbonZero?
Ogury's collaboration with 51toCarbonZero aims to enhance sustainability practices and accelerate its progress toward achieving net zero emissions.
What sustainable practices is Ogury implementing?
Ogury is leveraging advanced AI data automation to improve emissions visibility and refine its global reduction roadmap, aiming for comprehensive sustainability.
How does Ogury measure its environmental impact?
Ogury performs regular Greenhouse Gas (GHG) assessments to understand and minimize its carbon footprint effectively.
In which sectors is 51toCarbonZero expanding its services?
51toCarbonZero is expanding beyond media and advertising into sectors like food and beverage and automotive.
What is Ogury's mission in regard to advertising?
Ogury's mission is to deliver Personified Advertising solutions while maintaining a strong commitment to user privacy and responsible business practices.
