Objectway Expands Its Reach in the MENA Region
Objectway has taken a significant step by entering the MENA region through a partnership with Kuwait Financial Centre "Markaz", a leading firm in investment banking and asset management. This collaboration marks a turning point in Objectway's strategic growth and its aim to revolutionize the financial sector within this vibrant region.
Enhancing Client Experiences
As an innovative provider of digital solutions tailored for banks and asset managers, Objectway aims to bolster Markaz's ability to deliver exceptional client services. By automating processes and improving client journeys, Objectway’s technology will ensure that Markaz can address the needs of its clients more effectively than ever before.
Markaz: A Financial Leader
Kuwait Financial Centre, established in 1974, has made a name for itself with over USD 4.56 billion in assets under management, showcasing its capabilities in offering bespoke advisory services. With a network across 13 countries, Markaz has continuously pushed boundaries by developing innovative investment solutions that broaden options for investors.
Driving Digital Transformation
Markaz has emphasized the necessity for a state-of-the-art front office solution to keep pace with its commitment to excellence. By collaborating with Objectway, they are set to align their business goals with Kuwait’s regulatory environment, empowering their relationship managers to offer tailored solutions with more efficiency.
The Selection Process
In their quest for the right partner, Markaz underwent a rigorous selection process, enlisting the expertise of Ernst & Young to ensure the best practices were identified and utilized. This extensive evaluation looked at Objectway’s capabilities, reputation, and past successes in delivering similar tailored solutions.
Innovating the Client Journey
The integration of Objectway’s advanced front-end solution promises Markaz greater operational flexibility and enhanced data-driven decision making. This alignment ensures that Markaz remains competitive and better equipped to meet the evolving demands of the market and its clientele.
Insights from Leadership
Salman Olayan, the Senior Vice President for Strategic Planning at Markaz, expressed enthusiasm about the partnership, emphasizing its potential to enhance client experiences significantly. He highlighted Objectway’s capability to understand their needs, promoting a vision for efficient and scalable solutions.
Objectway's Director of Sales & Business Development for UK & MENA, Tariq Khan, echoed this sentiment, noting that this alliance marks a key milestone in setting a new standard of innovation in the region.
The Future of Financial Services
By choosing Objectway, Markaz not only benefits from a flexible solution but also reinforces its position as a pioneering institution within the MENA financial landscape. This partnership is sure to elevate both organizations and enrich their capabilities in serving clients.
About Objectway
With over 30 years of expertise, Objectway stands as a prominent provider of wealth management and banking software. It empowers clients to tackle future challenges while excelling today. The platform enhances the entire value chain of private banking and wealth management, catering to more than 100,000 investment professionals globally.
An Overview of Markaz
Kuwait Financial Centre K.P.S.C, known as Markaz, has been a leader in asset management and investment banking since 1974. Managing over KD 1.39 billion in assets, Markaz is recognized for its commitment to innovation and has pioneered channels such as the first domestic mutual fund and the first real estate investment fund in Kuwait.
Frequently Asked Questions
What does the partnership between Objectway and Markaz entail?
The partnership focuses on enabling Markaz to enhance its client services through Objectway’s advanced digital solutions, improving efficiency and client experiences.
How will Objectway’s solutions benefit Markaz?
Objectway’s technology aims to automate processes, increase operational agility, and enable data-driven decision making, ultimately enhancing client interactions.
What is the history of Kuwait Financial Centre “Markaz”?
Established in 1974, Markaz has grown to become a leading financial institution in the MENA region, managing significant assets and offering innovative investment channels.
Why did Markaz choose Objectway?
The rigorous selection process highlighted Objectway’s comprehensive solution capabilities, industry experience, and solid reputation, aligning perfectly with Markaz’s strategic needs.
What are the future plans for Objectway in the MENA region?
Objectway is focused on expanding its footprint in the MENA region, aiming to set new standards of innovation and excellence in financial services, collaborating with leading firms like Markaz.
