OAKBERRY Introduces Matcha to Exciting Menu
OAKBERRY is embarked on an exciting new journey by launching its first-ever matcha base, a product that is specifically designed for busy lifestyles. This in-house creation is perfect for layering in their signature style, giving a fresh take on a beloved superfood.
Embracing the Matcha Trend
The new matcha offering reflects the brand's vision of creating a superfood hub that meets the growing demand for energizing and healthful choices. The vibrant matcha is emphasized for its smooth texture and energetic qualities, seamlessly fit for daily consumption. The recipe embodies OAKBERRY's dedication to natural ingredients, blending luscious coconut milk, clear water, matcha, and agave to create a delightful offering.
Vision of Expansion
Georgios Frangulis, founder and CEO of OAKBERRY, remarked, "From our inception, our aim has transcended beyond açai. We are actively redefining the quick-service restaurant (QSR) model by globally offering premium superfoods." This ambitious endeavor aims to elevate the consumer matcha experience, showcasing an exclusive OAKBERRY flair.
Innovating Beyond Açai
In addition to the new matcha base, OAKBERRY recently expanded its matcha menu, with a Zen Matcha smoothie combining matcha and oat milk over açai, alongside a diverse selection of matcha lattes. This new offering is an exciting move into broader superfood categories. Currently, OAKBERRY is testing the matcha base in ten locations across the U.S., with plans for a wider release across several countries.
Advertising and Brand Promotion
To celebrate the matcha launch, OAKBERRY has also unveiled an innovative AI-generated advertisement, highlighting the transition between Japan and Amazon to spotlight matcha's integration into its superfood lineup. This creative effort, produced by PJ Ace Films, demonstrates OAKBERRY's commitment to combining fresh concepts with new technologies for consumer engagement.
Where to Find OAKBERRY Matcha
OAKBERRY Matcha is now available at select locations and via the OAKBERRY app. The current participating stores include:
- California: Venice (Abbott Kinney), Hollywood Ovation, Hermosa Beach, Manhattan Beach.
- Florida: Brickell City Center, Doral, MiMo.
- New York: Penn Plaza, Livingston, Lexington.
About OAKBERRY
OAKBERRY is a vibrant superfood brand that offers fun and delicious food choices for everyone. Since the brand originated in Brazil in 2016, it has redefined what quick-service restaurants can be by harnessing the power of açai and other superfood offerings.
OAKBERRY's energizing menu features açai bowls and smoothies served up in beautiful layers, with customizable toppings aplenty. The açai berry is sourced responsibly from the Amazon Rainforest in Brazil, ensuring it is organic and free of artificial additives.
The brand is rapidly growing, with over 700 locations across 40 countries, demonstrating a successful verticalized business strategy that enhances its operational efficiency.
For more information about OAKBERRY, check out their website at www.oakberry.com/en-us and stay connected via their social media handles @oakberryusa.
Frequently Asked Questions
What is OAKBERRY's new product offering?
OAKBERRY has launched a matcha base designed to be layered into their signature offerings, expanding their superfood menu.
Where is OAKBERRY's matcha base currently available?
It's currently available in selected stores across California, Florida, and New York, along with the OAKBERRY app.
What ingredients are used in the matcha base?
The matcha base is crafted using coconut milk, water, matcha, and agave.
How has OAKBERRY embraced technology?
OAKBERRY has utilized AI technology to create a unique advertisement for the matcha launch, showcasing their innovative marketing strategies.
What is OAKBERRY's overall mission?
OAKBERRY aims to redefine the quick-service restaurant experience by providing premium superfoods globally, always focusing on healthful, natural ingredients.
