NUTRO Marks Its 100-Year Anniversary in Pet Nutrition
The beloved NUTRO brand is celebrating a remarkable milestone of 100 years dedicated to creating nutritious pet food. This history showcases their commitment to improving the health and well-being of pets through high-quality ingredients and innovative recipes.
A Legacy of Quality and Innovation
Starting as a family-owned business, NUTRO pioneered the natural pet food movement. Their journey began with a passion for providing dogs and cats with wholesome, nutritious food that contributes to their longevity and vitality. This anniversary presents an opportunity to reflect on their contribution to pet nutrition over the past century.
New Product Launches for the Future
To celebrate this centennial milestone, NUTRO is excited to introduce its latest offering, the Natural Choice Recipes Sensitive Skin & Stomach Guarantee. This innovative product reflects their ongoing commitment to addressing pets' unique dietary needs. The launch reinforces NUTRO’s dedication to developing products that enhance the health and happiness of pets everywhere.
Commitment to Sustainability
NUTRO's vision extends beyond just feeding pets; it involves preserving the environment. Through initiatives like the GREATER GROUND™ program, they are committed to sustainability. This program focuses on improving soil health and connecting with farmers to ensure that the ingredients sourced for their pet food are of the highest quality.
Partnerships that Make a Difference
Pets’ health is deeply connected to what they eat. This principle has guided NUTRO for a century, encouraging them to build strong partnerships with farmers and suppliers. These collaborations are essential for sourcing quality protein and ensuring that every ingredient in NUTRO’s recipes supports pet health.
Transparency and Quality in Ingredients
NUTRO prioritizes ingredient transparency, ensuring pet owners are well-informed about what goes into their furry friends' meals. This commitment became even more prominent after the brand joined the Mars family in 2007. NUTRO continues to set industry standards for quality and transparency, reinforcing trust with pet owners.
“We’re thrilled to celebrate 100 years of our brand. Our focus on ingredient transparency and sustainability reflects the evolving needs of pet owners,” said Elizabeth Barrett, Vice President of NUTRO & GREENIES, Mars Pet Nutrition North America.
A Bright Future Ahead for NUTRO
As NUTRO looks toward the future, the focus will remain on delivering exceptional nutrition and pioneering practices within the pet food industry. This century of dedication is just the beginning as they continue enhancing the lives of pets and the environment.
About NUTRO
The NUTRO brand specializes in natural dog and cat food products that nourish pets since 1926. They combine quality ingredients in recipes designed to promote pet vitality. Their PET PLEDGE™ highlights their commitment to these high standards, ensuring pet health is always the priority.
Frequently Asked Questions
What is NUTRO celebrating this year?
NUTRO is celebrating its 100-year anniversary, marking a century of providing quality pet nutrition.
What new product has NUTRO launched?
They have introduced the Natural Choice Recipes Sensitive Skin & Stomach Guarantee to celebrate their milestone.
How does NUTRO ensure sustainability?
NUTRO is committed to sustainability through initiatives like the GREATER GROUND™ program, which aims to promote healthy soil practices.
What role do farmers play in NUTRO's supply chain?
NUTRO works closely with farmers to source high-quality ingredients, emphasizing partnerships that support their commitment to quality and sustainability.
How has NUTRO maintained ingredient transparency?
Since joining the Mars family, NUTRO has elevated its focus on ingredient transparency, providing pet owners with detailed information about their products.
