Norwex Earns Stamped Approval with EWG Verified Status
Norwex is on a mission to make the world cleaner and greener. Achieving EWG Verified status for select skincare products emphasizes the brand's unwavering dedication toward environmental stewardship for generations to come.
Consumer Awareness of Clean Ingredients
As more consumers prioritize clean ingredients that minimize body burden, Norwex has taken a significant step by collaborating with the Environmental Working Group (EWG). This partnership aims to bring the esteemed EWG Verified mark to selected Norwex offerings. This certification is granted only to products that meet the rigorous standards for safety, ingredient transparency, and sustainability established by EWG. Thus, these products are guaranteed to be void of harmful chemicals and undergo a comprehensive review process to ensure their safety.
Norwex's Commitment to High Standards
Amy Cadora, Norwex's Chief Brand and Mission Officer, spoke about their dedication to excellence in product development. "At Norwex, we've spent decades redefining what it means to create a truly clean product, holding ourselves to some of the highest standards in the industry," she stated. She added that partnering with EWG represents a crucial milestone, validating their commitment to providing consumers with science-backed and conscious ingredient choices across various product lines, particularly in skin care. This collaboration empowers individuals to make informed decisions that benefit both their health and the environment.
Best-Selling Products Achieve EWG Verification
Norwex is proud to announce that several of its best-selling skincare products have earned EWG verification, with even more products set to follow in the future.
- Cleansing Facial Powder (USD 39.99; CAD 49.99) – This innovative water-activated, gently exfoliating powder is enriched with bio-based surfactants, Nordic antioxidants, and prebiotics. It effectively removes makeup, SPF, dirt, oil, and pollution without compromising the skin's natural moisture.
- Renewing Eye Cream (USD 49.99; CAD 64.99) – This lightweight gel-cream is infused with glacial water, vitamin C, probiotics, hyaluronic acid, and Nordic antioxidants. It hydrates and refreshes the under-eye area, leaving it brightened and revitalized.
- Hydrating Moisturizer (USD 59.99; CAD 74.99) – A non-greasy moisturizer designed to combat environmental stressors, combining activated glacial water and plant-based antioxidants to restore luminosity to your skin.
These products can be acquired individually or bundled together in Norwex's Essentials Skin Care Set (USD 149.97; CAD 174.99), offering a complete solution for skincare enthusiasts.
Leading by Example in Sustainable Innovation
For the past three decades, Norwex has been at the forefront of sustainable innovation, establishing the benchmark for clean living through its extensive "No-No List". This list prohibits over 2,700 hazardous ingredients, continually evolving with the company’s commitment to better living. With roots in Norwegian heritage, the brand's mission remains focused on cultivating a healthier home and planet by diminishing unnecessary toxins and waste.
EWG’s Role in Promoting Healthier Choices
Today’s consumers are increasingly aware of the importance of ingredient transparency in products they use on their bodies and in their homes. Aya Matsumoto, director of EWG Verified at the Environmental Working Group, highlighted the significance of EWG Verification, stating, "The EWG Verified mark gives them the confidence that a product meets EWG's highest standards for health and transparency. It's not an easy achievement, as products must comply with stringent criteria for ingredient safety and manufacturing practices. We are proud to partner with Norwex and commend their zeal in offering healthier solutions to consumers."
The Impact of the EWG Verified Program
As a respected leader in consumer advocacy, EWG empowers millions to make healthier choices through extensive research and educational initiatives. The EWG Verified program connects brands adhering to stringent health and transparency standards with an expanding community of over 30 million informed consumers.
For more information about Norwex and its commitment to clean products, you can check their social media pages for updates.
Frequently Asked Questions
What does EWG Verified status mean for Norwex products?
It signifies that the products adhere to the Environmental Working Group's rigorous standards for safety, transparency, and sustainability, ensuring they are free from harmful chemicals.
How does Norwex ensure the safety of its skincare products?
Norwex incorporates a stringent product development process that bans over 2,700 toxic ingredients and undergoes thorough reviews to meet safety regulations.
What types of products gained EWG verification from Norwex?
Norwex's best-selling skincare items, including Cleansing Facial Powder, Renewing Eye Cream, and Hydrating Moisturizer, have achieved EWG Verified status.
How can consumers purchase Norwex products?
Consumers can purchase Norwex products through their official website or explore various product options in their Essentials Skin Care Set.
Why is ingredient transparency important for consumers?
Ingredient transparency allows consumers to make informed choices about the products they use, contributing to their health and well-being.
