Nexxen Teams Up with The Trade Desk
Nexxen, a leading global advertising technology platform specializing in data and advanced TV, has announced a strategic partnership with The Trade Desk. This collaboration provides The Trade Desk’s advertisers with exclusive access to automatic content recognition (ACR) data segments, which enhance cross-channel and cross-device targeting capabilities, ultimately optimizing media investments across premium internet platforms.
Improving CTV Advertising
ACR data, which is often scattered across closed ecosystems, tackles significant challenges in CTV advertising, such as over-saturation and fragmented targeting. Nexxen’s ACR data segments are crafted to assist advertisers in broadening their reach among TV-viewing audiences while maintaining controlled frequency and competitive conquesting.
Data Availability Across Regions
Nexxen’s ACR data is now available on The Trade Desk’s platform for activation, establishing it as the first self-service TV data provider in several regions. This data encompasses both linear and streaming formats, organized by genres, networks, programs, and brand-level ad exposure, offering in-depth insights into TV viewing habits.
Insights from Industry Leaders
Karim Rayes, Chief Product Officer at Nexxen, highlighted the importance of ACR data in helping advertisers understand their audiences’ viewing habits. He mentioned that this partnership opens up access to valuable, relevant data, allowing for flexible data activation across the open internet.
Ben Sylvan, VP of Data Partnerships at The Trade Desk, stressed the need for a comprehensive approach to TV media buying that integrates both linear and CTV strategies. He pointed out how Nexxen’s ACR data enables advertisers to gain insights into their audiences across various platforms and devices, facilitating smarter media budget investments.
About Nexxen
Nexxen empowers advertisers, agencies, publishers, and broadcasters globally with tools to leverage data and advanced TV technology. Their versatile technology stack includes a demand-side platform (DSP) and a supply-side platform (SSP), with the Nexxen Data Platform at its core. Focusing on streaming, Nexxen supports discovery, planning, activation, monetization, measurement, and optimization, either individually or collectively, making it easier for partners to meet their objectives, whether broad or niche.
Company Overview and Contact Information
Nexxen is based in Israel and operates across the United States, Canada, Europe, and Asia-Pacific. The company is publicly traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For further information, please reach out to Genevieve Wheeler, Communications Director, at gwheeler@nexxen.com.
Frequently Asked Questions
What is the purpose of the Nexxen and Trade Desk partnership?
The partnership aims to provide The Trade Desk's advertisers with exclusive access to automatic content recognition data for improved targeting capabilities.
What are the benefits of ACR data?
ACR data helps advertisers address challenges like over-saturation and fragmented targeting in CTV advertising, leading to more effective campaigns.
In which regions is Nexxen's ACR data available?
Nexxen's ACR data segments are available through The Trade Desk in the U.K., Canada, the U.S., and Australia.
Who are the key figures mentioned in the announcement?
Karim Rayes, Chief Product Officer at Nexxen, and Ben Sylvan, VP of Data Partnerships at The Trade Desk, both provided insights into the significance of this partnership.
What is Nexxen's core service offering?
Nexxen offers a unified technology stack that includes tools for discovery, planning, activation, monetization, measurement, and optimization in the advertising technology sphere.
