Nexxen's Expansion of Partnership with Tubi in the U.K.
Nexxen, a leading unified advertising technology platform (NASDAQ: NEXN), is making significant strides in the advertising landscape by expanding its successful partnership with Tubi, the ad-supported streaming service owned by Fox Corporation. This collaboration aims to tap into the growing programmatic advertising revenue in the U.K., leveraging Nexxen's innovative supply-side platform, Nexxen SSP.
The Growing Connected TV Market
In recent years, the connected TV (CTV) market in the U.K. has witnessed remarkable growth, with a staggering 49% increase in viewing times reported in 2024. This growth opens a plethora of opportunities for advertisers looking to engage with an expanding audience.
Nexxen's Role in Capitalizing on Viewership
With its robust advertising demand, Nexxen positions Tubi to maximize its reach among viewers eager for diverse content. The platform's unique capabilities enable Tubi to cater to the increased appetite for on-demand viewing, especially as more audiences transition to streaming services.
Tubi's Content Library in the U.K.
Since launching in the U.K. in July 2024, Tubi has rapidly built one of the most comprehensive and varied content libraries in the market. This library includes over 30,000 films and television episodes, blending popular Hollywood blockbusters with celebrated British classics. Tubi also offers a variety of content from global cinema, including Bollywood and Nollywood films, appealing to a wide range of viewer preferences.
Impact of Tubi's Offerings
The platform has successfully attracted attention on a global scale, boasting more than 97 million monthly active users who combined streamed over 10 billion hours of content during the previous year. Tubi's ability to deliver such a vast array of choices positions it uniquely as an impactful player in the U.K. market.
Messages from Leadership
Paul Gubbins, Vice President of Sales and Programmatic Partnerships for Tubi in the U.K., expressed enthusiasm for expanding their sell-side partnerships, noting that Nexxen's clients—including demand-side platforms, advertising agencies, and brands—now have the opportunity to access one of the largest free film and television series libraries available.
Emily Brewer, Director of Business Development at Nexxen, highlighted the excitement surrounding Tubi's offerings, stating, "With a strong brand and a diverse content library, Tubi has already started making a notable impact in the U.K. market. Advertisers are keenly interested in reaching Tubi's extensive audiences through large screens at home." This demonstrates the eagerness of advertisers to engage effectively with viewers who are embracing on-demand content.
Understanding Nexxen and Its Offerings
Nexxen continues to empower advertisers, agencies, broadcasters, and publishers worldwide by leveraging advanced data and technology in advertising. The company’s technology features a demand-side platform (DSP) and supply-side platform (SSP), anchored by the Nexxen Data Platform. Their offerings encompass a full suite aimed at enhancing discovery, planning, activation, monetization, measurement, and optimization for their partners’ diverse needs.
Headquartered in Israel, Nexxen operates in various regions, including the United States, Canada, Europe, and Asia-Pacific. It is publicly traded on the Nasdaq under the ticker NEXN.
About Tubi
Tubi is dedicated to delivering a world of stories to its audience, offering the largest collection of premium on-demand content. With over 275,000 movies and TV episodes, along with an impressive catalog of originals, Tubi has cultivated a passionate viewership that is paramount to its business model. As part of Fox Corporation’s Tubi Media Group, the company remains committed to providing free, accessible entertainment for its audience worldwide.
Frequently Asked Questions
What is Nexxen's primary business focus?
Nexxen is an advertising technology platform focusing on programmatic advertising solutions through its supply-side platform.
How is Tubi positioned in the streaming market?
Tubi offers one of the largest collections of free, premium on-demand content, appealing to a wide range of viewers.
What recent developments have occurred with Tubi in the U.K.?
Tubi expanded its offerings in the U.K. with a vast content library and attracted significant attention among advertisers.
What are Nexxen's main technologies?
Nexxen provides a demand-side platform (DSP) and a supply-side platform (SSP), equipped with comprehensive data capabilities for advertisers.
What are the benefits of Nexxen's partnership with Tubi?
The partnership enhances programmatic advertising opportunities and enables better access to Tubi's extensive content library for advertiser engagement.
