NEXUS Luxury Collection Expands Global Footprint
NEXUS Luxury Collection has made a significant move in the luxury family club sector by acquiring a majority stake in Purple Dragon, celebrated as the world's premier members' club for families. With this acquisition, NEXUS aims to broaden its impact and establish a firmer presence in the global market.
Introduction of Purple Dragon
Founded over two decades ago, Purple Dragon was initiated by a stellar group of sports and music legends, including Tiger Woods, Justin Timberlake, the Lewis Family, and Ernie Els. Their vision aimed to foster community among families, concentrating on shared interests like wellness and sports.
New Locations and Innovative Concepts
This alliance is set to introduce exciting new features, starting with The Outpost at NEXUS Club London. This innovative space will cater to families with children aged 8 to 17, offering a comprehensive lounge, music and podcast studios, a Golf Academy, and an e-gaming league.
The Outpost
The Outpost is more than a facility; it is designed to support the independence of young people in a safe environment. With a vibrant year-round calendar filled with workshops and club gatherings, it aims to provide a fulfilling social setting for both parents and children.
Future Developments
Looking ahead, Purple Dragon Studio Club Tribeca will open in New York City by late 2025, followed closely by the first Purple Dragon Super Club at ALBANY in The Bahamas. This facility will offer a stunning five-acre playground, featuring a motion lab, social spaces, art studios, a cooking and STEM laboratory, and a range of adventures tailored for families.
Global Passport Program
This collaboration transforms the original Purple Dragon Chelsea membership into a global passport, granting exclusive access across the NEXUS network, from London to New York and The Bahamas. Members will benefit from unique privileges, including priority for events and participation in the NEXUS Global Membership program.
Leadership Vision
According to Sharai Meyers, Founder and CEO of Purple Dragon, this partnership is a significant leap forward in extending the joy and connection that Purple Dragon offers to families worldwide. Meyers expressed excitement about the new possibilities this collaboration brings to their community.
Christopher Anand, CEO of NEXUS Luxury Collection, echoed this sentiment, noting the alignment of visions and the potential to create new standards in the private members' club landscape.
Conclusion
With an emphasis on community, creativity, and wellness, NEXUS Luxury Collection and Purple Dragon are poised to redefine family experiences. Their partnership solidifies their commitment to providing extraordinary environments for families to connect and thrive.
Frequently Asked Questions
What is the main objective of the NEXUS and Purple Dragon partnership?
The primary goal of this partnership is to enhance family experiences by integrating Purple Dragon’s unique offerings with NEXUS Luxury Collection's global reach.
What new facilities will be available after the acquisition?
New facilities include The Outpost at NEXUS Club London, Purple Dragon Studio Club Tribeca in New York, and a Super Club at ALBANY in The Bahamas.
Who are the founders of Purple Dragon?
Purple Dragon was founded by notable figures in sports and music, including Tiger Woods, Justin Timberlake, the Lewis family, and Ernie Els.
What benefits will members receive from the global passport?
Members will enjoy reciprocal benefits across the NEXUS network, including exclusive event bookings and unique privileges.
What values drive the new family clubs?
The new clubs emphasize community spirit, creativity, wellness, and a nurturing environment for both children and adults.
