Launch of Limited Edition SAVE THE BLUE Lotion
SEKKISEI, a renowned skincare brand, continues its impactful Save the Blue initiative with a new Limited Edition SAVE THE BLUE Lotion. This innovative product is aimed at raising awareness and funds for the pressing need to conserve our marine ecosystems, particularly coral reefs.
Support for Coral Reef Alliance
The brand is honored to renew its commitment to ocean conservation by partnering with the Coral Reef Alliance (CORAL) for the seventh consecutive year. CORAL is an esteemed nonprofit organization dedicated to protecting coral reef systems and the diverse ocean life that thrives within them. Through a comprehensive, science-based strategy, CORAL tackles pressing challenges such as unsustainable fishing practices, water quality degradation, and the detrimental effects of climate change, all while ensuring that coral reefs can flourish rather than merely endure.
Details of the Campaign
As part of its commitment during July, SEKKISEI will donate $1 from each sale of the Limited Edition SAVE THE BLUE Lotion sold via its online store. Priced at $88 for 16.9 fl oz (500 mL), the proceeds will directly support the ongoing efforts of CORAL across North America and the Caribbean. This lotion is a beloved staple in the J-Beauty world, known for its ultra-hydrating properties. Lightweight yet nutrient-rich, it enhances the skin's ability to absorb other treatments, delivering a radiant glow with each application. Users can enjoy it as a conventional moisturizer during their skincare routine or apply it as a hydrating mask for an instant refresh.
Impact of the Save the Blue Initiative
Since its inception, the Save the Blue initiative has achieved remarkable milestones, including the planting of over 20,000 coral polyps worldwide. Its outreach efforts have successfully expanded to eight different countries, restoring more than 122 million cm² of vital reef habitat. These contributions help foster a more resilient ocean that future generations can cherish.
About SEKKISEI
SEKKISEI has been a trusted name in the skincare industry since its establishment in 1985. The brand has consistently set benchmarks in hydration, skin clarity, and balanced complexion through a unique combination of ancient Asian herbal wisdom and advanced Japanese scientific techniques. SEKKISEI's formulations are enriched with expertly selected botanicals sourced from numerous herbs, providing deep hydration and luminosity for healthier-looking skin.
Frequently Asked Questions
What is the SAVE THE BLUE initiative?
The SAVE THE BLUE initiative is SEKKISEI's effort to promote ocean conservation and protect coral reefs worldwide by supporting projects that enhance marine ecosystems.
How can I support the SAVE THE BLUE campaign?
You can support the campaign by purchasing the Limited Edition SAVE THE BLUE Lotion, with $1 from each sale contributing to coral reef protection efforts.
What is the price of the Limited Edition SAVE THE BLUE Lotion?
The Limited Edition SAVE THE BLUE Lotion is priced at $88 for a 16.9 fl oz (500 mL) bottle.
How does SEKKISEI contribute to coral reef conservation?
SEKKISEI partners with organizations like the Coral Reef Alliance to fund and support initiatives that address coral health and sustainability issues.
Where can I find more information about SEKKISEI products?
More information about SEKKISEI's product offerings, including the SAVE THE BLUE Lotion, can be found on their official U.S. e-commerce site.
