Netrio Welcomes Bobby Hall as New VP of Channel Sales
Seasoned Channel Sales Executive to Drive Partner Growth and Expand Netrio's Go-To-Market Strategy
Netrio has made a significant move by appointing Bobby Hall as the Vice President of Channel Sales, a decision aimed at bolstering the company's sales leadership team. This strategic shift aligns with Netrio's ongoing mission to foster organic growth through partnerships. In this pivotal role, Hall is tasked with expanding and executing Netrio's channel strategy, directing channel sales operations, and enhancing the company’s presence within mid-market and enterprise segments.
Since launching its Channel Partner program as a pioneering initiative within the Technology Solution Distributors (TSDs) in 2017, Netrio has recognized that partners are integral to its growth strategy. Mid-market and enterprise IT executives are increasingly relying on channel partners, viewing them as trusted advisors capable of guiding them through the complexities of strategic initiatives while ensuring continued service delivery to end users.
According to recent market reports, particularly the MSP Trends and Predictions 2025, there is an anticipation of a 13% year-over-year growth in managed services revenue delivered through the channel, projected to reach around $595 billion globally. This underlines the importance of channel sales in today’s technology landscape.
Bobby Hall brings over 25 years of extensive experience in sales and channel leadership, along with a proven ability to build high-performing teams and drive partner-led revenue. His most recent role was as Channel Chief at ConnexAI, where he successfully launched the firm and its partner program. Hall has also held senior leadership positions at LiveVox and 8x8, showcasing his solid foundation in Channel Sales.
"Having the right leader to guide our channel partner program is essential for seizing the tremendous market opportunities available to Netrio and our partners," stated Mike Cromwell, Chief Revenue Officer of Netrio. "Bobby possesses an established track record and is the ideal leader to elevate Netrio in the channel space. He is widely known in the industry as a passionate, respected leader who maximizes the potential of his teams."
Reporting directly to Cromwell, Hall will have oversight of Netrio's channel sales organization and will be focused on refining the channel go-to-market plan. This includes creating new incentive programs, expanding the channel workforce into additional regions, and investing in partner enablement to ensure their success.
About Netrio
Netrio is a comprehensive IT managed service provider (MSP) revolutionizing how small to mid-market enterprises view technology’s contribution to innovation, efficiency, and growth. Netrio offers clients the skills, expertise, tools, infrastructure, and best practices necessary to modernize operations while optimizing costs and enhancing efficiencies through technology investments.
The company’s all-inclusive service portfolio encompasses managed IT infrastructure, cybersecurity, cloud services, connectivity and voice solutions, along with custom application development. With a strong workforce of 450 dedicated employees and a client base exceeding 1,000 customers, Netrio maintains a presence in Minnesota, New York, Texas, and Belfast, Northern Ireland.
Frequently Asked Questions
Who is the new Vice President of Channel Sales at Netrio?
Bobby Hall has been appointed as the new Vice President of Channel Sales at Netrio.
What is Bobby Hall's experience in channel sales?
Bobby Hall brings over 25 years of experience in sales and channel leadership, having previously held senior roles at ConnexAI, LiveVox, and 8x8.
What is the primary goal of Netrio's channel strategy?
The main objective of Netrio's channel strategy is to enhance partnership growth and expand their presence in the mid-market and enterprise sectors.
What markets is Netrio focusing on?
Netrio is focusing on both mid-market and enterprise segments as key areas for growth.
What services does Netrio provide?
Netrio offers a wide range of services, including managed IT infrastructure, cybersecurity, cloud solutions, connectivity, voice services, and custom application development.
