NBC Sports Makes History with Primetime Kentucky Oaks 2026
Churchill Downs Incorporated and NBC Sports have announced an exciting new chapter in the legacy of the Kentucky Oaks. For the very first time, the renowned race will be televised in primetime, allowing fans to immerse themselves in the thrilling atmosphere of this esteemed event on the evening of May 1, 2026, at 8 p.m. ET, broadcasted on NBC and streamed on Peacock.
A Celebration of Racing and Tradition
This year’s Kentucky Oaks marks the 152nd running of this elite race where the best three-year-old fillies in thoroughbred racing showcase their talents. The event promises not only exhilarating competition but also embraces the cherished traditions of fashion and women's health advocacy, providing a comprehensive experience that celebrates these themes.
Jon Miller, President of Acquisitions and Partnerships at NBC Sports, shared his enthusiasm: "We are thrilled to present the Kentucky Oaks in primetime for the first time ever. It’s a perfect lead-up to the iconic Kentucky Derby, which follows the very next day." This sentiment reflects the importance of the Oaks in the broader context of America's rich racing history.
Strategic Move to Expand Audience Reach
Bill Carstanjen, CEO of CDI, expressed the strategic vision behind this decision, stating, "By moving the Kentucky Oaks to primetime, we’re giving one of horse racing’s most treasured traditions the national stage it deserves. Our goal is to grow the sport, reach new audiences, and create unforgettable experiences for fans. This is a long-awaited step we are excited to take." The move to primetime signifies a bold effort to engage with a wider audience, bringing the storied history of the Oaks into a thriving entertainment landscape.
The Kentucky Derby: A Historic Continuation
The excitement does not end with the Oaks; the 152nd Kentucky Derby is set for May 2, 2026. NBC Sports has enjoyed significant viewership, highlighted by the 151st Derby achieving a remarkable milestone as the most-watched “Run for the Roses” since 1989, with 21.8 million viewers tuning in as Sovereignty claimed victory.
Partnership Development
In May 2024, NBC Sports and Churchill Downs announced a multi-year extension of their historic partnership that began with the 2001 Kentucky Derby. This new agreement establishes NBC as the longest-running broadcaster of the Kentucky Derby, solidifying its commitment to showcasing premier horse racing events across three decades.
About Churchill Downs Incorporated
With a legacy spanning over 150 years, Churchill Downs Incorporated (CDI) has been at the forefront of delivering extraordinary entertainment experiences. Headquartered in Louisville, Kentucky, CDI continues to innovate through live and historical racing venues, expanding online wagering platforms, and the operation of regional casino properties. The Kentucky Derby remains its flagship event, embodying the tradition and excitement that makes horse racing such a cherished pastime in American culture.
As the excitement for the Kentucky Oaks and Derby builds, Churchill Downs remains steadfast in its mission to provide high-quality entertainment and sporting excellence.
Contact Information
If you wish to learn more or have any inquiries, please reach out to the contacts below:
Investor Contact: Sam Ullrich
(502) 638-3906
Email: Sam.Ullrich@kyderby.com
Media Contact: Tonya Abeln
(502) 386-1742
Email: Tonya.Abeln@kyderby.com
Frequently Asked Questions
When is the Kentucky Oaks scheduled?
The Kentucky Oaks will take place on May 1, 2026, at 8 p.m. ET.
What is significant about the Kentucky Oaks 2026?
The 2026 event marks the first time the Kentucky Oaks will be presented in primetime on NBC.
Who will broadcast the Kentucky Oaks?
The Kentucky Oaks will be broadcast live on NBC and available for streaming on Peacock.
What is the history of the Kentucky Derby?
The Kentucky Derby is America’s oldest continually held major sporting event and has a rich heritage that spans over a century.
How can I learn more about Churchill Downs Incorporated?
You can visit their official website or contact their investor relations for more information.
