Nayya Expands Leadership Team with Key Executive Appointments

Nayya Expands Leadership Team with Key Executive Appointments

Nayya, a dynamic leader in AI-driven benefits personalization and engagement, is thrilled to announce the joining of two exceptional executives to its leadership roster: George Michaels as Chief Revenue Officer (CRO) and Rabia Qari as Chief Consumer Officer (CCO). These strategic additions signify Nayya's unwavering commitment to revolutionizing health and wealth outcomes through innovative solutions across the benefits ecosystem.

Meet George Michaels: The Advocate for Growth

George Michaels arrives at Nayya with a rich background in revenue growth and partnership development. With over two decades of experience, including a significant tenure at ADP, he has excelled in driving employee benefits and business development initiatives. At Nayya, George will spearhead the Go-To-Market team, leveraging his experience to expand market presence and maximize client value.

Proven Track Record of Success

Before joining Nayya, George played a pivotal role at ADP, overseeing one of the largest benefits administration platforms in the country. His expertise in building effective teams and scaling operations aligns perfectly with Nayya’s vision of delivering measurable results. George's academic credentials include a degree from Bradley University and an MBA from the University of Notre Dame, forming a strong foundation for his significant contributions at Nayya.

Welcoming Rabia Qari: A Visionary Leader

Rabia Qari steps into her role as CCO, bringing a wealth of experience in consumer engagement and digital innovation. Previously, she excelled at BetterUp, where she managed the Direct-to-Consumer business. Her impressive history also includes leadership positions at MYXFitness, Beachbody, and Tough Mudder, showcasing her diverse expertise in enhancing user experiences.

Pioneering Consumer-Centric Innovations

In her new position, Rabia aims to provide an outstanding user-first experience, leading Nayya’s Member Experience/Impact organization. Her dedication focuses on integrating growth, marketing, and product strategies to ensure every user interaction leads to heightened engagement and satisfaction. Rabia holds degrees from Barnard College at Columbia University and The Wharton School at UPenn, which bolster her role in driving consumer-focused initiatives.

Dynamic Strategy for Future Growth

Nayya's CEO, Sina Chehrazi, expressed enthusiasm about the recent appointments, stating, "The addition of George and Rabia emphasizes Nayya's commitment to scaling our reach and impact. Their combined expertise will enhance our service offerings and empower employees to maximize their benefits effectively." Their arrival comes at a crucial time for Nayya as it continues to support millions of lives and expand its user base.

Nayya’s Future Vision

With George and Rabia steering the helm, Nayya looks forward to further advancing its mission: to connect individuals to vital information for better decision-making. Their leadership presents an opportunity for Nayya to enhance understanding, engagement, and positive outcomes surrounding employee benefits.

About Nayya

Founded in 2019, Nayya is dedicated to harmonizing essential information to foster success in health and wealth. Utilizing AI and advanced analytics, Nayya transforms complex benefits experiences into clear, user-friendly interactions that cater to real-world needs. As a trusted platform among top employers and benefits providers, Nayya is committed to creating lasting value that empowers employees to lead resilient lives.

Frequently Asked Questions

What positions have been announced at Nayya?

Nayya has appointed George Michaels as Chief Revenue Officer and Rabia Qari as Chief Consumer Officer.

What is George Michaels' experience prior to joining Nayya?

George has over twenty years of experience in revenue growth, previously working at ADP and leading various employee benefits initiatives.

What will Rabia Qari focus on in her new role?

Rabia will concentrate on enhancing the consumer experience, leading initiatives that integrate growth, marketing, and product development.

How does Nayya support its users?

Nayya focuses on delivering user-focused solutions that simplify complex benefits, improving overall satisfaction and engagement.

When was Nayya founded?

Nayya was established in 2019 and has since prioritized innovation in health and wealth benefits delivery.

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