NatureSweet and Barilla Collaborate for Nutritious Meals
NatureSweet®, renowned for its premium produce, has partnered with Barilla®, the foremost pasta maker globally, to introduce a co-branded campaign titled "A Burst of Energy & Flavor." This exciting initiative aims to inspire families to prepare vibrant meals that not only tantalize the taste buds but also elevate health and nutrition.
The Perfect Pairing: Tomatoes and Pasta
At the heart of this collaboration are NatureSweet Cherubs® snacking tomatoes, which are packed with antioxidants, complementing Barilla Protein+® pasta made from a blend of semolina wheat and plant proteins. This pasta not only provides a delectable option for family meals but also is rich in nutrients, boasting 17 grams of protein per 3.5 oz serving. With 100% plant-based protein, it's an excellent choice for those looking to enrich their diets responsibly.
Encouraging Healthier Eating
Travis Laveault, Omnichannel & Digital Marketing Director at NatureSweet, emphasizes the company's mission to promote healthier eating: "We’re committed to inspiring families to embrace healthier eating with products that are as flavorful as they are nutritious. This collaboration with Barilla combines our Cherubs® tomatoes with their Protein+® pasta to create meals that are not just nutritious but also joyous to share with loved ones."
Engaging Consumers Where It Counts
The campaign plans to utilize visually striking signage in both produce and pasta sections of stores, paired with custom displays and targeted digital advertising aimed at engaging shoppers at various retail locations such as Kroger, Albertsons, Raleys, and The Giant Company.
Bringing Families Together
Angie Cotter, U.S. Pasta Brand Marketing Director for Barilla Americas, highlights the essence of the campaign: "At Barilla, we believe in the power of sharing a meal to bring families together. This partnership with NatureSweet enables us to provide delicious pasta that serves as a good protein source while perfectly complementing NatureSweet’s premium tomatoes, helping families create well-rounded meals that nourish both body and soul."
Exploring New Flavors and Nutrition
This collaboration will not only enrich meal options but also promote the importance of incorporating protein into daily diets. NatureSweet and Barilla encourage exploration of flavors, urging consumers to try new recipes like Protein+® Spaghetti with NatureSweet Cherubs® Tomatoes. With an influx of ideas coming from this campaign, families can enjoy a season filled with healthy and delicious menu choices.
What's Next for the Collaboration?
The joint campaign is set to run for several months, engaging consumers and instilling excitement around nutritious eating through innovative recipes and robust marketing efforts.
About NatureSweet®
NatureSweet®, operated by NS Brands, Ltd., is a leader in the snacking tomatoes market, recognized for quality and sustainability. With over 1,400 acres of greenhouse space across North America, they are committed to the health and wellbeing of agricultural workers while providing handpicked premium produce that meets the highest standards of freshness and flavor. NatureSweet holds various certifications, including B Corp and Fair Trade, reflecting their dedication to responsible practices.
About Barilla
The Barilla Group, founded in Italy by Pietro Barilla in 1877, has remained a beloved family business known for its commitment to authentic, quality food. With a range of popular brands, Barilla promotes wholesome nutrition founded on Mediterranean principles. The company continuously strives to enhance the culinary experience for families, emphasizing the joy that good food can bring, while its historical archive celebrates over 145 years of legacy in the food industry.
Frequently Asked Questions
What is the goal of the NatureSweet and Barilla collaboration?
The goal is to inspire families to create vibrant, nutritious meals using NatureSweet’s tomatoes and Barilla’s pasta, promoting healthier eating habits.
What nutritional benefits do these products offer?
NatureSweet Cherubs® are rich in antioxidants, while Barilla Protein+® pasta provides 17 grams of protein per serving, offering both nutrition and flavor.
Where can consumers find the campaign displays?
The displays will be located in the produce and pasta aisles of stores like Kroger, Albertsons, Raleys, and The Giant Company.
How long will the campaign run?
The campaign will be active for several months, showcasing various recipes and promoting the partnership through innovative marketing strategies.
What certifications does NatureSweet hold?
NatureSweet has earned B Corp, Fair Trade, and Equitable Food Initiative (EFI) certifications, reflecting its commitment to sustainability and social responsibility.
