Natracare Achieves B Corporation Certification for Sustainability
Natracare, the pioneering brand known for its organic and natural period products, has made an exciting announcement. Its parent company, Bodywise (UK) Ltd, has officially received B Corporation certification. This accomplishment joins Natracare among the global community recognized for meeting high standards of social and environmental impact.
Commitment to High Standards
The certification is a testament to Natracare's continuous dedication to positive change. To attain B Corp status, companies must undergo rigorous evaluations across five critical dimensions: Governance, Workers, Community, Environment, and Customers. Achieving this recognition underscores the company's persistent commitment to its principles since it was founded in 1989.
Leadership and Vision
CEO Susie Hewson, the visionary founder of Natracare, reflects on the significance of this achievement. "The very foundation of my company centered on designing for environmental and social change. Gaining B Corp certification acknowledges our adherence to core values while advancing practices that positively impact our world over the past 35 years," stated Hewson.
Impact Business Models
B Corps are distinguished by their Impact Business Models (IBMs), which evaluate how a business aims to create a positive effect for stakeholders. Notably, Natracare excels in four specific IBMs focused on the environment and customer well-being. For the environment, they've designed initiatives around:
- Resource Conservation
- Land/Wildlife Conservation
- Toxin Reduction/Remediation
Additionally, Natracare emphasizes Health & Wellness Improvement for its customers, showcasing a dedication to holistic health.
Plastic Education and Reduction Efforts
One of Natracare's primary focuses is on educating consumers regarding plastic use and its reduction. Research indicates that traditional period products contain an alarming amount of plastic—approximately 36 grams in every packet of conventional pads. This translates to 2.4 grams per pad. Such statistics illuminate the pressing need for sustainable alternatives like those offered by Natracare.
Key Achievements in Sustainability
Through unwavering efforts, Natracare has significantly reduced plastic waste. In the previous year, the brand successfully sold over 5.4 million packs of plastic-free period pads. This achievement translates to a substantial reduction of nearly 196 million grams of plastic, weighing over 430,000 pounds—the equivalent of a blue whale's mass!
By crafting certified industrially compostable products, Natracare is not only keeping crude oil out of its operations but also preventing plastic waste from entering landfills. The company has also transitioned to biodegradable cardboard applicators, eliminating over 11 million plastic applicators from being discarded improperly.
Join the #BeKind Movement
Natracare encourages consumers to be a part of its mission through the #BeKind initiative. The brand invites everyone to commit to conscious choices that benefit both personal health and the environment. Susie Hewson leads this outreach, urging individuals to see past market greenwashing challenges.
About Natracare
Natracare has been at the forefront of providing organic, plastic-free, and toxin-free period products since 1989. It strives to ensure that everyone has access to sustainable personal care tailored to their needs, emphasizing the importance of both people and the planet. Natracare extends beyond being merely a brand; it embodies a movement advocating for sustainable practices in personal care.
Frequently Asked Questions
What is B Corporation certification?
B Corporation certification recognizes companies that meet high standards of social and environmental performance, accountability, and transparency.
When was Natracare founded?
Natracare was established in 1989 with a focus on organic and natural personal care products.
How does Natracare reduce plastic use?
Natracare produces plastic-free period products and has transitioned to biodegradable materials, greatly minimizing its plastic footprint.
What are Natracare's key environmental impacts?
Natracare focuses on resource conservation, wildlife preservation, and toxin reduction while improving health and wellness for consumers.
How can I support Natracare's mission?
You can support Natracare by adopting the #BeKind pledge to make sustainable and informed choices in your personal care products.
