Changes in Harvia's Leadership Structure
Harvia Plc has recently announced an important change in its management team with Nathan Hagemeier being appointed as the Head of Region for North America. This significant move places Hagemeier in the position of President of Harvia US Inc. and as a vital member of the Harvia Group management team. His official start date is set for the beginning of the month.
Profile of Nathan Hagemeier
Nathan Hagemeier brings with him a wealth of experience, boasting over 20 years in executive roles across various global markets. His expertise lies primarily in the technical products arena, which serves both residential and commercial sectors. This extensive background will prove invaluable as he spearheads the North American commercial organization to further develop Harvia’s business in the region.
Previous Experience and Accolades
Before joining Harvia, Hagemeier held the position of Vice President of Sales at DMF Lighting, where he worked from 2022 to 2025. His career also includes notable executive roles at Lutron, where he began in 2007 and returned in 2019 before stepping into the role of Managing Director for Europe and Africa. He has experience leading large teams and achieving substantial growth in dynamic market environments, a trait that will aid him in his new position.
Strategic Importance of North America
Matias Järnefelt, Harvia's CEO, expressed enthusiasm about Hagemeier's appointment, highlighting North America as a critical focus area for the company. As Harvia's most significant market, the region plays a central role in the company's broader growth strategy. Järnefelt believes that Hagemeier’s established track record of driving growth and efficiently managing teams makes him the ideal candidate to enhance Harvia’s market presence.
Hagemeier's Vision for the Future
In expressing his excitement for the new role, Hagemeier mentioned his passion for wellness and active living. He emphasized the profound health benefits associated with sauna bathing and looks forward to leading innovative strategies that align Harvia's mission with his personal values. Such a vision not only speaks to his professional ambitions but also reflects the unique culture that Harvia has cultivated as a leader in the sauna industry.
Continuing Excellence with Interim Leadership
During this transition, Nick Larrick will continue as the Vice President of Operations at Harvia North America and will be maintaining his position until Hagemeier officially takes over. Larrick has a rich background, having spent more than 25 years at ThermaSol and possesses a deep understanding of the North American sauna market.
Importance of Operational Leadership
Järnefelt praised Larrick for his dedicated leadership during this transition period, ensuring that stability and progress were sustained while the search for a permanent appointment was underway. Larrick's ongoing role is crucial as Harvia aims to bolster its operations and further capitalize on the growth opportunities that the North American market presents.
Harvia's Commitment and Growth
As a leading company in the sauna market globally, Harvia remains committed to delivering high-quality products to meet the diverse needs of customers both locally and internationally. The company recently reported a remarkable revenue of EUR 175.2 million, showcasing its strong market position and ongoing growth.
Global Operations and Employment
With approximately 700 employees across various countries, including Finland, the United States, Germany, and others, Harvia has solidified its status as a key player in the sauna industry. The company is headquartered in Muurame, Finland, where it operates its largest manufacturing facility for saunas and sauna components.
Frequently Asked Questions
Who is Nathan Hagemeier?
Nathan Hagemeier is the newly appointed Head of Region for North America and President of Harvia US Inc., bringing over 20 years of experience in the field.
What are Nathan Hagemeier's qualifications?
Hagemeier has extensive experience in technical products and business development, with leadership roles at various international companies.
Why is North America important to Harvia?
North America is Harvia's largest reported market area and is vital to the company's strategic growth initiatives.
What will be Hagemeier's primary responsibilities?
As Head of Region, Hagemeier will lead the North American commercial organization, focusing on sustainable growth.
How is Harvia positioned in the market?
Harvia is a leading global company in the sauna sector with a comprehensive product portfolio designed for private and professional customers.
