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Nashville PBS and Sinclair Introduce Innovative WNPT-VC Channel

Nashville PBS and Sinclair Introduce Innovative WNPT-VC Channel

Exciting Launch of WNPT-VC in Nashville

Nashville PBS and Sinclair Broadcast Group, LLC, a part of Sinclair, Inc. (NASDAQ: SBGI), have teamed up to unveil WNPT-VC, a new virtual ATSC 3.0 channel that broadcasts on virtual channel 8-11. This launch marks a significant milestone in bringing Nashville PBS's exceptional programming to the NEXTGEN television landscape, allowing viewers to enjoy a state-of-the-art viewing experience.

Enhanced Accessibility and Programming

The newly introduced channel WNPT-VC provides programming similar to Nashville PBS's primary channel, but with enhanced accessibility for those equipped with NEXTGEN-enabled televisions. Viewers will find that they can easily locate WNPT-VC in their programming guide, enabling seamless access to the channel through the internet.

Understanding ATSC 3.0 and Its Benefits

ATSC 3.0, also referred to as NEXTGEN TV, connects over-the-air broadcasting with cutting-edge internet technology, offering remarkable benefits:

  • Higher-quality video with HDR capabilities for striking visuals.
  • Immersive audio that provides a cinematic listening experience.
  • Improved accessibility facilitating features like closed captions and interactive program guides.
  • Future-ready technology paving the way for personalized viewing experiences.

To ensure viewers can access this exciting new channel, a TV rescan might be necessary. Users should navigate to the “Channel Scan” or “Auto-Tune” function found within their TV settings.

The Commitment to Innovation

Nashville PBS joins numerous other stations nationwide that have embraced the NEXTGEN Broadcast Service, enhancing both local and national programming. With the launch of WNPT-VC, Nashville PBS continues to lead the charge in public broadcasting's digital evolution, underscoring its commitment to utilizing advanced technology for the benefit of its audience.

Sinclair and America’s Public Television Stations (APTS) have previously collaborated to provide free carriage of APTS member stations where Sinclair deploys the NEXTGEN Broadcast Service (ATSC 3.0). This marks a significant advancement for public television in Nashville and represents the second initiative of its kind in the nation.

Leading Voices Share Their Excitement

“This launch underscores Nashville PBS’ commitment to innovation and accessibility,” remarked Becky Magura, president and CEO of Nashville PBS. “As we integrate our trusted educational, cultural, and civic programming into the ATSC 3.0 landscape, we are thrilled to improve the viewing experience and broaden public television's impact across Middle Tennessee.”

Kate Riley, President and CEO of APTS, expressed enthusiasm about the partnership, stating, “We are thrilled that Nashville PBS and Sinclair are collaborating in this inventive manner to extend the NEXTGEN Broadcast Service to more public television viewers, strengthening the local public television services essential to the Nashville community.”

Rob Weisbord, Sinclair’s COO and President of Broadcast, added, “This initiative exemplifies how public and commercial broadcasters can synergistically advance NEXTGEN service. We are excited to continue our partnership with public broadcasters, showcasing the capabilities of this transformative technology for viewers.”

About Nashville PBS

Nashville’s PBS station, previously known as Nashville Public Television, serves approximately 2.4 million people in Middle Tennessee and Southern Kentucky. The station offers four broadcast channels: WNPT (main channel), WNPT2 (WORLD Channel), WNPT3 (24/7 PBS Kids channel), and WNPT4 (Create TV). With a range of digital services, Nashville PBS aims to provide quality educational, cultural, and civic experiences that uplift the Nashville region, helping to improve the lives of its audience.

About Sinclair Broadcast Group

Sinclair Broadcast Group, a subsidiary of Sinclair Inc. (Nasdaq: SBGI), is a leading media company renowned for delivering local news and sports. With ownership and operational services across 185 television stations in 86 markets, Sinclair boasts affiliations with major broadcast networks, as well as owning multicast networks like Tennis Channel and regional sports brands. Sinclair’s diverse content distribution includes over-the-air broadcasts and streaming services, enhancing its reach.

Frequently Asked Questions

What is the new WNPT-VC channel?

WNPT-VC is an ATSC 3.0 virtual channel launched by Nashville PBS in partnership with Sinclair, enhancing the viewing experience with advanced features.

How can I access WNPT-VC?

Viewers may need to rescan their TVs using the “Channel Scan” or “Auto-Tune” function in the settings to access WNPT-VC.

What technology underlies the ATSC 3.0 channel?

ATSC 3.0 integrates over-the-air broadcasting with internet technology to deliver higher quality video, immersive audio, and improved accessibility features.

Who is involved in the collaboration for this launch?

Nashville PBS and Sinclair Broadcast Group are the key players behind the launch, supported by America’s Public Television Stations (APTS).

How many viewers does Nashville PBS serve?

Nashville PBS serves approximately 2.4 million people throughout the Middle Tennessee and Southern Kentucky viewing area.

About The Author

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