My Gym Children's Fitness Centers Partner with Little Tikes
My Gym Children's Fitness Centers is excited to share an innovative collaboration with the renowned brand Little Tikes. This alliance aims to promote literacy in children through the engaging Story Dream Machine™, which will be integrated into select My Gym classes nationwide. This initiative is set to encourage children to fall in love with reading during a critical period of their development.
Celebrating National Literacy Month
The partnership kicks off with special program offerings spanning two weeks, designed to celebrate National Literacy Month. During this time, children will participate in various My Gym classes such as Terrific Tots, Preschool Gymnastics, Ninja Jr., and Siblings & Friends, featuring the Story Dream Machine as a creative storytelling tool.
The Joy of Storytelling
Through the Story Dream Machine, storytelling becomes an immersive experience characterized by lights, sounds, and vibrant projections. This magical device serves multiple purposes: as an aid for early reading, a fun toy, and a practical sleep solution. Children can embark on journeys through classic tales while developing reading skills and igniting their imaginations.
Expert Insights on the Partnership
"At My Gym, our goal is to nurture children's overall development—physically, socially, and intellectually," expressed Cameron Bunce, Executive Vice President of Strategic Partnerships at My Gym Enterprises. "This partnership with Little Tikes, a brand synonymous with creativity and play, exemplifies our commitment to literacy. Together, we celebrate National Literacy Month by motivating families to read, dream, and explore."">
Enhancing Family Bonding
Similarly, Josh Hackbarth, Chief Marketing Officer at MGA Entertainment, the parent company of Little Tikes, noted, "We recognize that learning flourishes through play. The Story Dream Machine enriches family time by making story sessions enjoyable and memorable. Our partnership with My Gym allows us to captivate children's imaginations while assisting parents in making cherished memories during this special month."
About My Gym Children's Fitness Center
My Gym Children's Fitness Center, established for decades, stands as a global frontrunner in children's fitness and early education. With numerous locations around the world, My Gym provides programs that seamlessly intertwine fitness with enjoyable educational experiences. Their classes are skillfully crafted to engage children, promoting physical health, confidence, and social interaction.
About Little Tikes
Founded in 1969, Little Tikes has made a name as a producer of high-quality, durable children's products. After joining the MGA Entertainment family in the mid-2000s, Little Tikes has experienced significant growth through innovative product development and strategic partnerships. Their philosophy revolves around the idea that every day brings new adventures, urging children to explore and expand their imaginations while enhancing their developmental skills.
Creating Lasting Memories
With an expanding assortment of stories and characters, the Story Dream Machine aims to help families forge enduring memories while nurturing a passion for reading and learning. This initiative plays a crucial role in the shared mission of both My Gym and Little Tikes, emphasizing that reading enriches children's lives significantly.
Understanding National Literacy Month
September is recognized as National Literacy Month, an occasion to highlight the importance of early literacy in paving the way for lifelong learning and success. Encouraging children to engage with books from an early age significantly supports their language skills, imagination, and confidence—values deeply aligned with the missions of My Gym and Little Tikes.
Frequently Asked Questions
What is the Story Dream Machine?
The Story Dream Machine is an engaging storytelling device that transforms story time with lights, sounds, and projections. It serves as an early reading aid, a fun toy, and a night light.
When will the collaboration take place?
The partnership will feature programming focused on literacy during a two-week period in September.
What classes will incorporate the Story Dream Machine?
Classes such as Terrific Tots, Preschool Gymnastics, Ninja Jr., and Siblings & Friends will include the Story Dream Machine in their schedules.
What is the goal of this partnership?
My Gym and Little Tikes aim to inspire children to cultivate a love for reading and to enrich family bonding through fun and imaginative storytelling experiences.
How can the Story Dream Machine benefit my child?
This device helps enhance children's reading skills, stimulates their imagination, and creates memorable family moments during storytime.
