mPulse Elevates Health Experience Technology
mPulse, a leader in Health Experience and Insights (HXI) technology, has recently rolled out significant upgrades to its HXI platform, with a particular emphasis on the revamped Activate layer. This enhancement is set to transform how healthcare organizations connect with consumers by incorporating advanced digital engagement features.
Understanding the Importance of the Activate Layer
The Activate layer within mPulse's HXI platform offers a unified approach to launching omnichannel engagement programs. Health plans can quickly implement conversational AI-driven engagement strategies, which enhances both the consumer experience and operational efficiency. With the latest improvements from mPulse, organizations can look forward to better health outcomes thanks to personalized outreach efforts.
Revolutionizing Consumer Engagement in Healthcare
The upgraded features of the Activate layer simplify the process for deploying mPulse’s Activator programs. These initiatives tackle urgent issues that health plans encounter with consumer engagement, focusing on critical areas such as gaps in care and medication adherence. With over 75 Activator programs available, organizations can adopt extensive engagement strategies that align with their performance goals.
AI-Enhanced Engagement Strategies
Sanjeev Sawai, the Chief Technology Officer at mPulse, notes that the company’s decade-long collaboration with healthcare organizations has driven the innovations seen in the Activate platform layer. Sawai points out that combining AI-powered technology with thoughtfully designed content leads to significantly improved engagement results. The Activator programs are designed to be customizable, allowing health plans to tailor outreach based on essential consumer traits, including preferred communication methods and languages.
Demonstrated Success with Activator Programs
Many leading healthcare organizations have adopted the mPulse Activators, which have delivered proven results such as greater operational efficiency and improved health metrics. For instance, a medication adherence Activator aimed at dual-eligible members of a major national health plan achieved an impressive 61% refill rate within just one week, compared to only 47% in a comparative group. Additionally, an emergency department deflection Activator saw a remarkable 30% reduction in emergency visits among frequent users, showcasing the impact of these programs.
New Features That Enhance the Consumer Experience
Recent upgrades to the Activate layer introduce several key features that greatly enhance the consumer experience. The omnichannel capabilities allow for interactions via SMS, MMS, Voice, email, and Mobile Web, ensuring that digital accessibility aligns with consumer preferences. Furthermore, the speech recognition feature supports seven languages, facilitating dynamic outreach that aligns with health equity goals.
Plans for Future Service Expansion
The enhanced programs will initially be offered through managed services, with intentions to introduce customer self-service options via the Activate layer UI Program Manager in the near future. Saeed Aminzideh, the Chief Product Officer at mPulse, emphasizes the importance of addressing member abrasion to ensure effective outreach on key health topics. The platform’s design empowers organizations to refine their outreach based on insights gained from each member interaction, ultimately enhancing future engagement strategies.
An Overview of the Core Layers of the HXI Platform
The mPulse HXI platform is structured as a closed-loop ecosystem that supports advanced analytics and orchestrates consumer health journeys. It consists of three primary layers:
- Insights Layer: This layer powers AI/ML predictive models and provides advanced data visualization tools to enhance decision-making capabilities.
- Activate Layer: Here, organizations can seamlessly deploy Activator programs for omnichannel engagement.
- Connect Layer: This hosts mPulse's health plan portal, acquisition, and billing solutions.
By comprehensively designing the HXI platform, healthcare organizations are better equipped to maximize member engagement while achieving business objectives.
Frequently Asked Questions
What is the main focus of the mPulse HXI platform?
The main focus of the mPulse HXI platform is to enhance health experiences through advanced digital engagement, personalized outreach, and effective orchestration of health journeys.
How does the Activate layer improve consumer engagement?
The Activate layer facilitates the rapid deployment of conversational AI-driven programs, enabling health plans to engage consumers more effectively and achieve positive health outcomes.
Can you provide examples of Activator programs?
Examples include initiatives focused on medication adherence and strategies aimed at deflecting emergency department visits, all designed to enhance consumer engagement in healthcare.
What role does AI play in mPulse’s solutions?
AI enriches personalization in outreach by analyzing individual member preferences, thereby tailoring communication strategies to optimize engagement.
When will self-service options for the Activate layer become available?
Self-service features via the Activate layer UI Program Manager are expected to launch in the coming years, broadening access to these innovative programs.
