Mowi Showcases Sustainable Seafood Innovations at SENA 2025
Mowi CP of Americas is set to make a splash at the Seafood Expo North America (SENA) 2025, which is the premier seafood trade event in the region. This exhilarating event will take place at the Boston Convention and Exhibition Center, and Mowi is thrilled to highlight its commitment to sustainable seafood practices.
What to Expect at SENA 2025
Mowi's booth, spanning over 1,500 square feet, promises to be a focal point of the expo, attracting visitors with its innovative seafood solutions and dedication to high-quality standards. As a frontrunner in aquaculture, Mowi invites all attendees to come explore their extensive range of products and initiatives centered around sustainability and quality. The centerpiece of this year’s presence is the "Leading the Blue Revolution" campaign which aims to promote sustainable seafood consumption.
Unveiling New Product Lines
This year marks a notable celebration for Mowi as they coincide their participation with the 5th anniversary of the Mowi Salmon brand in the United States. At the expo, Mowi will unveil their latest offerings, including their fresh Mowi Signature Foodservice program. Robert Clark, Senior Director of Sales at Mowi, expressed enthusiasm about returning to the expo and sharing new product innovations with partners and customers alike. The booth will feature an array of premium seafood designed to cater to the diverse and evolving preferences of consumers in the U.S. market.
Highlighted Product Line-up
Exciting Seafood Innovations
Mowi's stunning product line will include:
- MOWI Atlantic Salmon Fresh, Never Frozen (skin-packed)
- MOWI Atlantic Salmon Smoked
- MOWI Atlantic Salmon Coated Breaded (skin-packed)
- MOWI Atlantic Salmon Frozen in a Box
- Ducktrap Smoked Seafood
- Marine Harvest Finfish Variety
- Food Service Solutions
Each product showcases Mowi's commitment to quality and innovation, further solidified by accolades from industry experts and institutes validating their excellence.
Innovative Offerings and Partnerships
The Seafood Expo presents a golden opportunity for Mowi to unveil its latest innovations, such as MOWI Atlantic Salmon Single-Serve Portions and the Coated MOWI Atlantic Salmon Fjord Burgers. These products are tailored for convenience—ready-to-cook and designed with today’s busy consumer in mind.
Moreover, Mowi will also highlight their collaboration with diverse content creators through their initiative, MOWI Salmon TV, set to create engaging content aimed at promoting salmon in households and showcasing versatile ways to enjoy this beloved seafood.
Meet the Team at SENA
Visitors to the Mowi booth will have the chance to meet key members of the Mowi team, including Joe Fidalgo, Managing Director, Diana Dumet, Senior Director of Category and Marketing, and Robert Clark, Senior Director of Sales. Mowi’s leadership is excited about connecting with partners, sharing insights about their product offerings, and discussing the future of seafood in the industry.
Exceptional Quality Standards
As a company with a history dating back to 1964, Mowi has established itself as a global leader in aquaculture, focusing not only on producing delicious seafood but also on sustainable practices that reduce environmental impact. Mowi's operations encompass 25 countries, showcasing their dedication to fulfilling the world's seafood demands while maintaining an unwavering commitment to sustainability.
Mowi has earned recognition for its sustainability efforts, notably being ranked the world’s most sustainable protein producer for consecutive years by the FAIRR Initiative.
Event Details
- Event: Seafood Expo North America (SENA 2025)
- Location: Boston Convention and Exhibition Center
- Booth Size: Over 1,500 square feet (#217)
- Dates: March 16–18, 2025
About Mowi
Mowi is a Norwegian seafood company that leads the aquaculture industry by partnering with nature to produce high-quality, nutritious seafood. Their goal is to minimize the environmental impact of seafood production while providing healthy and delicious fish to consumers. With over 14,000 employees and a significant operational presence, Mowi continues to enhance standards in seafood sustainability.
Frequently Asked Questions
What is the Seafood Expo North America (SENA) 2025?
SENA 2025 is the leading seafood trade event where industry leaders gather to explore innovations in seafood products, technology, and sustainability.
What products will Mowi showcase at the expo?
Mowi will present a variety of products including fresh and smoked salmon, innovative food service options, and their new single-serve portions.
Is sustainability a core focus for Mowi?
Yes, Mowi prioritizes sustainability in its operations and products, aiming to reduce the environmental impact of aquaculture.
Who are the key executives attending SENA 2025?
Joe Fidalgo, Diana Dumet, and Robert Clark are among the Mowi executives who will be present at the event.
When is the event taking place?
The Seafood Expo North America (SENA 2025) is scheduled for March 16–18, 2025.
