Movado Collaborates with Derrick Adams
Movado Group, Inc. (NYSE: MOV) has announced an exciting partnership with renowned artist Derrick Adams. This collaboration marks a significant moment in the brand's history as it unveils the new Artist Series collection, which emphasizes the beauty of the Black experience through the lens of contemporary cubism. By infusing vibrant colors with the iconic Museum Dial, this exclusive series features limited edition watches, clocks, and a collector’s set that promises to enchant art and watch enthusiasts alike.
Derrick Adams: A Visionary Artist
Derrick Adams is celebrated as one of the leading Black artists of the 21st century. His multidisciplinary approach has captivated audiences across various platforms. With a notable history of solo exhibitions at prestigious institutions, including prominent art museums, Adams channels his creative energy into every piece, allowing the viewer to connect with the vibrancy of Black culture. This partnership with Movado aims to celebrate that rich heritage profoundly.
Combining Art with Fine Craftsmanship
Movado's Artist Series has a legacy of nearly 40 years, featuring collaborations with iconic figures like Andy Warhol and Carmen Herrera. In this unique union, Movado will introduce a limited-edition line inspired by Adams' artistic style. Each timepiece and clock showcases the artist’s powerful use of color and texture, transforming them into wearable works of art.
A Passion for Storytelling
Movado's Chairman and CEO, Efraim Grinberg, expressed his enthusiasm for this fresh collaboration with Adams. According to Grinberg, a great watch transcends mere timekeeping; it's a narrative in itself. This partnership beautifully merges Movado’s commitment to precision and artistry with Adams' innovative expressions.
Exclusive Collection Details
The limited-edition collection comprises five unique watches and 125 pieces of each design, coupled with 25 exclusive collector sets. Each watch showcases a unique story captured in its design, reflecting the creativity and meticulousness that Adams is known for. This is not just a collection; it's an exploration of time represented as a personal experience.
Remarkably, this collaboration will also be the first instance of Movado designing a clock within the Artist Series category. Two watch designs will be elegantly transformed into wall clocks, and only 125 pieces of each design will be made available. Additionally, to honor the collaboration, five collectors' sets and 20 wall clocks will be generously donated to support the Studio Museum of Harlem.
About Derrick Adams
Derrick Adams creates art that resonates with the experience and richness of Black culture. Residing in Brooklyn, New York, he has the distinction of not only being an innovative artist but also a dedicated educator, serving as a tenured assistant professor at CUNY Brooklyn College. Adams' commitment to his craft is underscored by his educational background, with both a BFA and an MFA from reputable institutions.
About Movado Group
Movado Group, Inc. is recognized for designing, sourcing, and distributing prestigious watch brands including MOVADO®, MVMT®, and CALVIN KLEIN®. With a mission to create timepieces that are not only stylish but also functional, Movado continues to innovate and inspire across North America, offering a variety of high-quality products that cater to discerning consumers.
Frequently Asked Questions
What is the focus of the Movado and Derrick Adams collection?
The collection highlights the Black experience through contemporary cubism, featuring vibrant designs on watches and clocks.
How many pieces are included in the Derrick Adams X Movado collection?
The collection features five different watch designs with 125 pieces of each and a total of 25 collectors' sets.
Where will sold-out items be donated?
The donations will support the Studio Museum of Harlem, enhancing community access to art.
When did Movado start collaborating with artists?
Movado's Artist Series has been active for nearly 40 years, creating wearable art through collaboration with world-renowned artists.
How does Derrick Adams view the collaboration with Movado?
Adams embraces the opportunity to merge art and time, seeing each watch as a personal moment of inspiration.
