Motel 6 and Studio 6 Partner with PLAY Hockey in Canada
In an exciting development for both hockey fans and travelers, Motel 6 and Studio 6 have forged a significant partnership with PLAY Hockey, a leading organizer of youth hockey events. This collaboration positions Motel 6 and Studio 6 as the Official Hotel Partner of PLAY Hockey in Canada, a move aimed at supporting the vibrant community of players, coaches, and families involved in the sport.
A Comprehensive Marketing Collaboration
The partnership encompasses a range of marketing initiatives designed to keep the Motel 6 and Studio 6 brands at the forefront of hockey-related travel. This includes digital display advertising, targeted social media campaigns, and public relations efforts. Furthermore, the collaboration focuses on mobile engagement, which plays a vital role in connecting with hockey travelers. On-site event activations are also planned, ensuring that attendees have a memorable experience that strengthens the bond between the brands and the hockey community.
A Message from Leadership
Ally Wesson, the Vice President of Marketing at Motel 6 and Studio 6 Canada, expressed enthusiasm about the partnership, saying, "We’re thrilled to join with PLAY Hockey to support the incredible community of players, coaches, families, and fans who travel all over Canada creating lasting memories. We’re proud to provide teams with a comfortable and affordable stay wherever the season takes them." This commitment highlights the brands' dedication to enhancing the player experience during travel.
The Benefits of Staying with Motel 6 and Studio 6
With over thirty-five locations across Canada, Motel 6 and Studio 6 are strategically positioned to accommodate teams participating in PLAY Hockey events. The brands are known for their budget-friendly stays that cater to the specific needs of traveling teams. Whether it’s a comfortable room for resting after games, proximity to training venues, or amenities like free Wi-Fi, Motel 6 and Studio 6 focus on providing a pleasant experience for players and their families.
Understanding PLAY Hockey
PLAY Hockey plays a crucial role in youth hockey development globally. With a focus on creating memorable experiences, they engage over 100,000 players across more than 115 events worldwide. Their mission is to foster a sense of community amongst players, families, and fans both on and off the ice, which resonates strongly with the values of Motel 6 and Studio 6.
What This Partnership Means for Hockey Communities
Rhys van Kemenade, Chief Hockey Officer at PLAY Hockey, shared his excitement about the collaboration, highlighting how Motel 6 and Studio 6’s offerings will benefit traveling teams. "We are excited to partner with Motel 6 and Studio 6 in Canada to offer and highlight their locations as great options to our travelling teams coming to PLAY events. This partnership showcases our commitment to partnering with brands that are focused on building long-term relationships with our families and their guests," he stated, emphasizing the importance of accessibility for teams at competitions.
About Realstar Hospitality
Realstar Hospitality, established in 2003, holds the master franchise rights for Motel 6 and Studio 6 in Canada. As a subsidiary of Realstar Group, a well-established entity with over 45 years of experience, they are dedicated to providing exceptional hospitality services across various sectors, including hotels and community facilities.
More about the Brands
Motel 6 and Studio 6 have carved a niche in the accommodation industry with nearly 1,500 locations throughout North America. Since its inception in 1962, Motel 6 has been synonymous with clean, comfortable, and affordable lodging. Studio 6 caters to those seeking extended stays, offering fully furnished kitchens and other amenities to make guests feel at home, ensuring comfort and convenience.
Frequently Asked Questions
What is the partnership between Motel 6, Studio 6, and PLAY Hockey?
Motel 6 and Studio 6 have become the Official Hotel Partner for PLAY Hockey in Canada, aimed at supporting youth hockey events.
How do Motel 6 and Studio 6 support traveling hockey teams?
The brands provide budget-friendly accommodations, convenient locations near arenas, and amenities that cater to the needs of hockey families.
What unique offerings do Motel 6 and Studio 6 provide?
They offer comfortable rooms, free Wi-Fi, and the convenience of extended stay options at competitive rates.
What is the mission of PLAY Hockey?
PLAY Hockey aims to create memorable experiences for youth hockey players and foster a sense of community among families and fans.
How many locations do Motel 6 and Studio 6 have in Canada?
There are over thirty-five Motel 6 and Studio 6 locations throughout Canada.
