Moët Hennessy Elevates the Monza Grand Prix Experience
Since 2025, LVMH has proudly partnered with Formula 1, ushering in a new era of luxury partnerships that involve several of its renowned Maisons. This collaboration includes iconic names such as Louis Vuitton, Moët Hennessy, and TAG Heuer, presenting a unique blend of racing thrill and luxury.
Exclusive Experiences at the Grand Prix
Moët Hennessy has distinguished itself at each Grand Prix by showcasing its world-class wines and spirits. Renowned brands such as Moët & Chandon, Hennessy, Glenmorangie, Belvedere, and Whispering Angel take center stage through exhilarating on-track activations that celebrate not just performance but also the rich heritage of each Maison.
Special Off-Track Activations
This season marked a significant enhancement with Moët Hennessy's introduction of special off-track experiences. A notable highlight was a lavish dinner prepared by the acclaimed three-Michelin-starred chef Massimo Bottura. This event gathered celebrities, elite guests, and legends from the racing world, all immersed in an atmosphere of elegance and gastronomic artistry.
Gastronomic Journey with a Racing Influence
Held at Garage 21 in Milan, a venue known for its modern elegance, the dinner presented an impressive gastronomic journey. Each dish, inspired by pivotal moments in Formula 1 history, exemplified Bottura's culinary brilliance and creativity, perfectly paired with Moët Hennessy’s exquisite selection of wines and spirits.
A Tribute to a Racing Legend
During this enchanting evening, there was a heartfelt tribute to the esteemed Sir Jackie Stewart. This three-time Formula 1 World Champion has had an illustrious career, notably with remarkable victories at Monza. The dinner honored his deep connection to the circuit and acknowledged his legacy, including his unique tradition of celebrating wins with champagne, a rite of passage now synonymous with Moët & Chandon.
The Essence of Luxury and Performance
This year’s Monza Grand Prix epitomizes Moët Hennessy’s vision of combining the excitement of racing with luxurious experiences. The blend of adrenaline from high-speed racing and the craftsmanship of the Maisons transforms the event into an extraordinary multi-sensory experience, celebrating not just the sport but also the exquisite lifestyle it offers.
Through its unique activations, Moët Hennessy is not just participating in the Grand Prix; it is sculpting memories and enhancing the overall experience for attendees, reflecting a commitment to luxury and outstanding visibility.
Commitment to Responsibility
At the conclusion of these exceptional events, Moët Hennessy emphasizes the importance of responsible enjoyment of its products. As a luxury brand, it maintains a commitment to both excellence and responsible consumption.
Contact Information for Media Inquiries
For further inquiries, you may contact:
Quentin DURAND
Head of Corporate Communications
Email: [email protected]
Adrien FRANCESCHI
Global Corporate Projects & PR Manager
Email: [email protected]
Frequently Asked Questions
What did Moët Hennessy showcase at the Monza Grand Prix?
Moët Hennessy showcased its iconic Maisons, including Moët & Chandon, Hennessy, and others, along with exclusive experiences and a signature dinner.
Who prepared the dinner at the Monza Grand Prix event?
The dinner was masterfully crafted by renowned chef Massimo Bottura, a three Michelin-star chef.
What was the theme of the dishes presented at the dinner?
Each dish was inspired by different significant moments in Formula 1 history, reflecting the culinary creativity of Massimo Bottura.
Who was honored during the event?
Sir Jackie Stewart was honored for his remarkable career in Formula 1 and his association with the Monza circuit.
What message did Moët Hennessy convey about responsible drinking?
Moët Hennessy emphasized the importance of enjoying its products responsibly, aligning with its commitment to luxury and quality.
