Introducing Moroccanoil's First Fine Fragrance
Today, Moroccanoil, a leader known for its beautiful argan-oil-infused products, is thrilled to introduce L'Originale Eau de Parfum, an exciting new step into the realm of fine fragrances. This elegant fragrance has been long-awaited by fans worldwide, promising to envelop users in the luxuriant essence of the Mediterranean. The unique blend of sweet florals, warm velvet woods, and spicy amber paints a picture of distant shores and tranquil moments, inviting wearers to embark on a sensory journey like no other.
Celebrating the Launch with Adria Arjona
As part of this celebrated launch, Moroccanoil has appointed the enchanting actress Adria Arjona as the face of its advertising campaign. Arjona, known for her captivating beauty and adventurous spirit, shares her love for exploration. Her travels have allowed her to absorb various cultures, perfectly aligning with Moroccanoil's Mediterranean roots. Captured in stunning visuals by acclaimed photographer Mikael Jansson, the campaign transports viewers to idyllic locations rich with Mediterranean charm.
The Essence of L'Originale Eau de Parfum
Desiring an Eau de Parfum that captures its iconic scent, Moroccanoil's co-founder, Carmen Tal, happily announced the much-anticipated expansion into this new category. Fans of the brand inspired this endeavor, voicing their desires through social media and word of mouth. The addition of Adria Arjona, herself a loyal customer, was the perfect fit. She embodies the confidence and beauty that Moroccanoil represents, enhancing the brand’s image as they unveil their latest innovation.
What Makes L'Originale Unique?
L'Originale opens with a refreshing burst of citrus and violet, harmonizing seamlessly with delicate notes of camellia and muguet. As the scent evolves, deeper tones intertwine; velvety woods and vanilla weave together for a luxurious olfactory experience, finishing with the enticing notes of sandalwood and amber. The intricate design of the bottle, characterized by a seamless curve, a golden amber color, and a signature turquoise cap, exudes a whimsical elegance that mirrors the fragrance itself.
Using L'Originale for an Enhanced Experience
For an enduring aroma, it’s recommended to apply the perfume to pulse points, enhancing the scent with your body’s warmth. This perfume isn't just a product; it’s a reminder of adventures in the Mediterranean, leaving wearers with a question, "Where will it take you?".
Availability and Pricing
The L'Originale Eau de Parfum will be exclusively available for purchase through the Sephora app, followed by Moroccanoil.com and Sephora.com in the coming days. This luxurious scent is offered in three sizes: the 3.4 FL.OZ/100 ml Spray for $130, the 2 FL.OZ/60 ml Spray for $98, and a convenient 0.34 FL.OZ/10 ml Travel Spray for $30.
About Moroccanoil
Moroccanoil is rooted in Mediterranean inspiration and embodied by its iconic turquoise packaging. The brand has redefined beauty with its groundbreaking oil-infused haircare products. Central to Moroccanoil's mission is the community of stylists that drive product creation, seamlessly blending innovation with impact. Moroccanoil’s commitment to animal welfare and sustainability, acknowledged by PETA's Beauty without Bunnies certification, showcases their dedication to global change.
Frequently Asked Questions
What is L'Originale Eau de Parfum?
L'Originale Eau de Parfum is Moroccanoil's first fine fragrance, blending floral, woody, and spicy notes inspired by the Mediterranean.
Who is the face of the L'Originale campaign?
The campaign features Adria Arjona, known for her captivating beauty and adventurous spirit, showcasing the essence of Moroccanoil.
When will L'Originale be available for purchase?
The fragrance will be available exclusively on the Sephora app and other platforms shortly after its initial launch date.
What are the different sizes available for L'Originale Eau de Parfum?
L'Originale will be available in three sizes: 3.4 FL.OZ, 2 FL.OZ, and a travel-sized 0.34 FL.OZ spray.
Where can I learn more about Moroccanoil's values?
Moroccanoil is dedicated to animal welfare, sustainability, and creating meaningful impact through its luxury products and initiatives.
