Morgan Properties Partners with Funnel for Enhanced Efficiency
AI-infused CRM rolling out across portfolio of over 100,000 units to provide an exceptional renter and resident experience.
Funnel, the innovative AI-infused multifamily Customer Relationship Management (CRM) system, has recently confirmed a collaboration with Morgan Properties, a large-scale apartment owner. This partnership aims to implement Funnel's award-winning CRM across Morgan Properties' impressive portfolio, which includes over 100,000 residential units.
Choosing the Right Technology Partner
"We chose Funnel because they were the best partner to support our teams as we improve how we serve residents and enhance the leasing experience," stated Samantha McQuown, SVP of Operations at Morgan Properties. The decision to work with Funnel comes as Morgan Properties pivots to meet evolving tenant expectations and incorporates more artificial intelligence into their operations.
The Need for Advancement
In a fast-paced market, Morgan Properties recognized the necessity for a tech-savvy solution that would not only support their daily operations but would also integrate seamlessly with their existing systems. They sought a platform that would adapt efficiently to ongoing shifts in customer preferences while providing consistent support from the vendor.
Funnel's Central Role
After assessing several candidates and evaluating how Funnel transformed workflows for other large multifamily operators, the team at Morgan Properties concluded that Funnel was uniquely suited to their needs. The partnership aims to enhance operational efficiency, improve customer service, and maintain responsiveness to dynamic market challenges.
Global Operations Amidst Challenges
“We’re excited to partner with the team at Morgan Properties as they set a new bar for how teams engage with renters and deliver exceptional experiences,” said Nikki Hand, Chief Customer Officer of Funnel. Through Funnel's renter-centered framework, operational efficiency is enhanced, ensuring that the resident experience is prioritized in every workflow.
Innovative Approach Leads to Successful Outcomes
Funnel's engagement with nine of the top fifteen owners and managers of multifamily housing showcases its effectiveness. With a commitment to continuous innovation influenced by customer feedback, Funnel is positioned as the leading choice for multifamily property owners aiming to enhance their business models and drive sustained success.
About Funnel
Funnel serves three critical groups in the multifamily market: operators striving for cost reduction and efficiency, onsite teams seeking better career trajectories, and renters demanding an exceptional experience. With its established AI-infused CRM, Funnel offers an enterprise-grade solution that optimizes operations from initial inquiry through lease renewals, while delivering measurable savings through its renter-centric platform.
About Morgan Properties
Founded in 1985 by Mitchell Morgan, Morgan Properties is a significant player in the national real estate investment and management arena, based in Pennsylvania. The company has grown under the leadership of Jonathan and Jason Morgan, who oversee its diverse investment strategy, particularly in multifamily real estate.
With a robust portfolio exceeding 100,000 units across more than 360 communities, Morgan Properties is one of the foremost private multifamily owners in the U.S. Their investment strategy involves various asset classes, including commercial mortgage-backed securities, showcasing their comprehensive approach to growth and sustainability.
Understanding the Commitment to Residents
With a dedicated workforce of over 2,500 employees, Morgan Properties thrives on its capacity for quick decision-making, solid relationships with financial capital providers, and a foundation of operational excellence. This commitment positions them well to adapt to market changes and serve their residents effectively.
Frequently Asked Questions
What is the partnership between Morgan Properties and Funnel about?
The partnership aims to implement Funnel's AI-infused CRM across Morgan Properties' extensive portfolio to enhance operational efficiency and improve the renter experience.
Who is the Chief Customer Officer of Funnel?
Nikki Hand serves as the Chief Customer Officer of Funnel, overseeing customer engagement strategies.
What prompted Morgan Properties to seek a new technology solution?
As consumer expectations evolved, Morgan Properties sought a solution that would streamline operations and integrate into their existing processes for better service delivery.
How many units does Morgan Properties manage?
Morgan Properties manages over 100,000 residential units across more than 360 communities in the U.S.
Who founded Morgan Properties?
Morgan Properties was founded in 1985 by Mitchell Morgan, who played a pivotal role in its growth and expansion in the multifamily sector.
