Momentum Commerce Reports Landmark Sales Data from Prime Day
– Observing Changing Shopping Patterns Through a New Format –
Momentum Commerce, a modern digital retail consultancy that is part of PMG, has unveiled its in-depth analysis regarding Amazon's Prime Day 2025 shopping event. This extensive study highlighted an impressive total of over $750 million in transactions across numerous brand accounts in the U.S. during this four-day event.
Innovative Format Leads to Growth
The inaugural four-day structure of Prime Day resulted in a notable sales growth of 4.9% compared to the combined sales of 2024’s two-day event and the subsequent two days. This increase substantiates Amazon's strategy to lengthen the duration of this shopping extravaganza.
John Shea, Head of Commerce at PMG, reflected on the unique challenges faced by brands: "This year’s Prime Day pushed brands and retailers into unexplored territories. The continuous uncertainties with tariffs impacting supply chains and various unpredictable factors meant that brands had to quickly adapt. The excitement built up until the final moments, with brands adjusting their promotional tactics till the last possible second while consumers actively engaged with the sales events towards the close."
Strategic Pricing Plays a Key Role
The sales data reveals insightful shifts in pricing strategies and promotional dynamics:
- During the four days of Prime Day 2025, 25.6% of products on Amazon targeted U.S. customers offered discounts. This marks an increase from 2024, which had 23.6% of products discounted.
- Despite having a higher number of discounted products, the average discount depth declined to 21.7%, reflecting a drop of 11% from the previous year's average of 24.4%.
- The orchestration of discounts showed a thoughtful approach during the course of the event:
- The percentage of products on discount increased gradually from 22.7% on the first day, reaching a steadier 26.7% by Days 3 and 4.
- Avg. discount depths increased incrementally each day, demonstrating retailers' intent to bolster promotional momentum.
Parks Blackwell, Vice President of Marketing and Client Development at PMG, emphasized the wider impact of Prime Day: "The effects of Prime Day 2025 went beyond Amazon, affecting the broader digital retail market. Our analysis indicates considerable growth beyond Amazon as consumers embraced this extended shopping period. The event underscores Prime Day's evolution into a cultural phenomenon impacting the market significantly."
Sales Analysis and Methodology
The data presented is based on insights collected by Momentum Commerce’s Velocity platform, which tracks sales across hundreds of brands that collectively exceed over $7 billion in sales on Amazon each year. The Extended Prime Day 2025 analysis illustrated a notable sum of over $750 million in U.S. transactions on Amazon.
This comprehensive discount data covers both specific Prime Day deals and general promotions available across over 30 million products on Amazon, as reported by Velocity, the proprietary platform of Momentum Commerce.
About PMG
PMG is a global independent marketing services and technology company dedicated to inspiring individuals and brands, proving that anything is achievable. Committed to shared success, PMG combines business strategy, creativity, media, and insights, all powered by the proprietary marketing operating system known as Alli. With offices across several major cities, including New York and London, PMG employs about 1,000 team members worldwide, having worked with well-known brands like Apple, Dropbox, and Sephora, garnering top industry awards.
About Momentum Commerce
Momentum Commerce operates as a modern consultancy that equips brands with the technology and professional services necessary for effective sales growth on digital retail platforms such as Amazon. The team blends technological expertise with consulting abilities, providing businesses with extensive data resources and tailored strategies that help reach their growth aspirations. Momentum Commerce became part of PMG recently, solidifying their commitment to excellence in the digital retail landscape.
Frequently Asked Questions
What were the overall sales figures during Prime Day 2025?
Prime Day 2025 yielded over $750 million in transactions across multiple brand accounts in the U.S.
How did the format of Prime Day change in 2025?
In 2025, Amazon implemented a four-day format as opposed to the traditional two-day event, allowing for extended shopping opportunities.
What was the growth percentage compared to previous years?
The sales growth was 4.9% when compared to the combined results of the previous year's two-day Prime Day and the following days.
What did the discounts look like during the event?
25.6% of products were discounted during Prime Day 2025, which was an increase from 2024.
What is the focus of Momentum Commerce?
Momentum Commerce specializes in empowering brands to enhance their sales on digital retail platforms through innovative technology and tailored consultancy services.
