Mobilink Microfinance Bank's Recognition at the GLOMO Awards
VEON Ltd., a prominent global digital operator, has recently made headlines with its subsidiary, Mobilink Microfinance Bank, receiving the prestigious 'CMO Marketing Campaign' Award at the GSMA Global Mobile (GLOMO) Awards. This accolade was bestowed upon the bank for its impactful Invisible Heirs campaign, focusing on women's rights to inheritance in Pakistan.
Understanding the Invisible Heirs Campaign
The Invisible Heirs campaign is a significant step towards addressing gender-based financial inequalities. By implementing an inheritance calculator within the Mobilink Bank's Dost mobile app, the campaign empowers women by making it easier for them to understand and claim their legal inheritance. This initiative not only provides essential tools but also raises awareness of the challenges women face in claiming their rightful shares.
Aambiar Ibrahim's Insights on Societal Change
Aamir Ibrahim, the CEO of Jazz and the Chairman of Mobilink Bank, stated, "This award signifies our steadfast dedication to instigating meaningful societal change through innovative solutions. The Invisible Heirs campaign sheds light on an age-old issue while offering real solutions that empower women to take charge of their financial destinies." His remarks highlight VEON's goal of creating digital services that not only connect people but encourage community growth and equality.
Haaris Mahmood Chaudhary's Vision for Women
Haaris Mahmood Chaudhary, who holds the position of President & CEO at Mobilink Microfinance Bank, praised their achievement at the GLOMO Awards. He expressed that empowering women regarding their inheritance is not just a financial necessity but a crucial move towards achieving gender equality in the region. Chaudhary emphasized, "Empowering women to claim their rightful inheritance is transformative, impacting lives profoundly and reshaping societal norms in Pakistan."
A Legacy of Recognition for VEON
This award is another achievement in VEON's legacy, showcasing its excellence at the GLOMO Awards. In the previous year, VEON's Ukrainian digital operator Kyivstar received accolades for their Network Resilience Project aimed at enhancing mobile services in emergency situations. The Invisible Heirs campaign has also been recognized at GSMA's M360 Asia-Pacific event, winning the Digital Nations Video Creativity Award in 2024.
Other Notable Fintech Innovations
In addition to Mobilink Bank's success, JazzCash, which is regarded as Pakistan's largest fintech, was shortlisted at the GLOMO Awards in the ‘Best Fintech Innovation' category. This recognition was for their innovative Tap Pay for Business feature, showcasing the spirit of entrepreneurship and technological advancement in the country.
About VEON: A Global Digital Operator
VEON is a dynamic digital operator catering to a diverse clientele across six countries, serving nearly 160 million customers worldwide. With a mission to utilize technology to uplift lives and drive economic growth, VEON stands at the forefront of digital innovation, bolstering connectivity and digital services.
About Mobilink Microfinance Bank
As Pakistan's leading digital microfinance institution, Mobilink Microfinance Bank continues to champion financial inclusion and empowerment. The bank, boasting a network of 114 branches, was also honored with the ‘Best Microfinance Bank' title at the Pakistan Banking Awards 2024, illustrating its dedication to financial empowerment for the masses.
Contact Information
For further inquiries, please reach out to Hande Asik, Group Director of Strategy and Communications at pr@veon.com.
Frequently Asked Questions
What is the Invisible Heirs campaign about?
The Invisible Heirs campaign by Mobilink Bank focuses on empowering women in Pakistan by providing tools to claim their lawful inheritance.
Who is the CEO of Mobilink Microfinance Bank?
Aamir Ibrahim is the CEO of Jazz, Chairman of Mobilink Microfinance Bank, and he plays a crucial role in promoting societal change through innovative solutions.
What recognition did Mobilink Bank receive at the GLOMO Awards?
Mobilink Bank won the 'CMO Marketing Campaign' Award for its Invisible Heirs campaign at the GSMA Global Mobile (GLOMO) Awards.
How does the inheritance calculator work?
The inheritance calculator is integrated into Mobilink Bank's Dost mobile app, allowing women to calculate their inheritance share conveniently.
What other awards has VEON won?
VEON has received various awards, including recognition for its Network Resilience Project in 2024 and the Digital Nations Video Creativity Award.
