Exciting Growth at MNTN in Agency Partnerships
MNTN, the innovative technology platform transforming Connected TV advertising, has recently reported a significant upsurge in agency-led accounts. In just one year, these accounts have grown by an impressive fourfold. This growth reflects a crucial milestone for MNTN as it endeavors to revolutionize the landscape of TV advertising.
The Rise of Connected TV Advertising
With more brands seeking measurable results, Connected TV has become a go-to medium for advertisers. MNTN’s agency ecosystem is proving to be a vital catalyst for growth, making Performance TV accessible to a new wave of advertisers. Their focus on measurable business outcomes is attracting brands that are eager to optimize their advertising strategies.
Recognizing Top Agencies
MNTN has created its Approved Agency Network to highlight agencies that consistently deliver measurable results using Performance TV. This initiative rewards top-performing agencies with exclusive tools, early access to new products, and incentives to foster growth. The surge in agency-led accounts indicates agencies' pivotal role in facilitating access to influential TV advertising.
Insights from Leadership
Matt Rickard, the VP of Agency Partnerships at MNTN, emphasized the importance of this program: "This initiative supplies agencies with the same tools and visibility that propelled MNTN's growth. As more agencies join, we’re witnessing an acceleration in brand launches and campaigns, culminating in a vibrant performance ecosystem."
Benefits of the MNTN Partner Program
Agencies that participate in the MNTN partner program enjoy a myriad of benefits designed to enhance their capabilities and success. Key advantages include:
- Verified Performance Partner: Recognition as trusted experts, enhancing visibility within the MNTN ecosystem.
- Rewards for Media Spend: Agencies can earn credits for creative services, media, or cash back based on their media spend, scaling their rewards as they succeed.
- Early Product Access: Partners gain early entry to beta tools and features, keeping them ahead in the industry.
- MNTN U Certification: Teams receive comprehensive training and certification, ensuring they master Performance TV.
Building Relationships for Success
This robust partner program not only focuses on education and enablement but also emphasizes co-marketing efforts to uplift all involved brands. Justin Buckley, a partner at a verified agency, shared his positive experience: "Our collaboration with MNTN has provided us with essential tools and knowledge, enabling our team to add value to our clients. The commitment to upskill has greatly improved our agency's landscape."
How to Become a Verified Partner
Brands interested in joining or learning more about becoming a verified partner with MNTN can explore available options and details on their website.
About MNTN
MNTN refers to itself as the Hardest Working Software in Television™, simplifying Connected TV advertising like never before. Their self-serve technology allows brands to create engaging TV ads as effortlessly as search or social media. MNTN has earned accolades for its innovation, being named among Fast Company's Most Innovative Companies, showcasing its position as a leader in the tech industry.
Frequently Asked Questions
What does MNTN specialize in?
MNTN specializes in performance marketing for Connected TV, making it easier for brands to advertise effectively.
How have agency-led accounts changed on the MNTN platform?
Agency-led accounts have quadrupled in the last year, highlighting MNTN's growth and the increasing importance of agency collaborations.
What benefits do agencies receive through MNTN's program?
Agencies receive recognition, rewards for media spend, early product access, and certification to master Performance TV.
How can brands become a verified partner with MNTN?
Interested brands can learn about the application process through MNTN's official website.
Why is Connected TV gaining popularity among advertisers?
Connected TV allows for measurable business outcomes, making it an effective choice for brands looking to evaluate their advertising success.
