Revamping Revenue: MNML Teams Up with Centric PLM
From startup to a renowned brand, MNML is effectively enhancing its product focus with Centric Software.
Centric Software is proud to share a success story featuring its client, MNML. A fashion and lifestyle brand that started in Los Angeles, MNML is making waves in the menswear market with its unique direct-to-consumer model. With the help of Centric PLM™, MNML has revolutionized the way its teams create, track, and deliver seasonal collections. This innovative enterprise software assists in planning, designing, sourcing, and managing a variety of products, enabling brands like MNML to reach their operational goals.
Addressing Challenges in Product Development
Founded by creatives and integrated into the AKA Brands family in 2019, MNML quickly rose to prominence in the DTC landscape. However, scaling up posed significant challenges, such as unclear sample timelines and disorganized production workflows. Previously, the processes relied on disconnected spreadsheets and inconsistent tech packs, creating barriers that hindered the brand’s efficiency in producing high-quality items.
Enhancing Workflows with Centric PLM
In a bid to sharpen its operational processes, product development manager Pierre Moreno forged a deeper partnership with Centric PLM in 2024. By engaging in structured expert-led workshops, the MNML team expanded its use of Centric PLM, optimizing workflows to match the company’s growth trajectory. Implementing a structured Bill of Materials (BOM), templated tech packs, and real-time calendars improved team collaboration and decision-making speed significantly.
Gaining Visibility and Saving Time
Moreno noted that immediate improvements were evident; clean, centralized data replaced the guesswork that previously plagued product development. Enhanced visibility into sampling timelines and approvals fostered greater efficiency, allowing teams that once depended on numerous Google Sheets to rely on a single source of truth.
Strategic SKU Reductions and Impact on Performance
A pivotal enhancement stemming from the use of PLM was a strategic reset of their SKU offerings. In 2024, MNML had launched over 800 styles, but many did not meet expectations due to rushed production and a lack of focused creativity. By 2025, the brand had intentionally halved its SKUs, leading to improved product quality and collection performance. The summer 2025 release marked the brand's most successful launch under its newly structured approach.
The collaboration with Centric Software has further reinforced alignment between creative and production teams. Designers now benefit from clearer timelines, while product developers are equipped to enhance consistency and accountability with suppliers. This cultural shift allows for creativity to thrive while maintaining high-quality output.
Empowering Through Centric PLM
“Centric PLM has become the backbone of our operations, enabling us to scale effectively,” states Moreno. The integration of Centric PLM has empowered MNML to refine its assortment strategy, leading to increased revenues and sell-through rates.
Looking Toward the Future
Fabrice Canonge, President of Centric Software, remarked on MNML's ambition, stating, “We take pride in facilitating their journey to optimize their offerings by concentrating on impactful SKUs, ultimately boosting sales.”
As MNML continues its growth path, leveraging insightful data and efficient workflows will be crucial to navigating the ever-changing fashion landscape.
About MNML and Centric Software
MNML is a men’s streetwear brand committed to delivering stylish essentials at competitive prices. Initially focused on DTC sales, the brand is now available globally at mnml.la and notable retailers like Nordstrom and JD Sports.
Centric Software provides an AI-assisted platform designed to support retailers and manufacturers throughout the product lifecycle. They excel in delivering user-friendly solutions in fashion, luxury, and other sectors, constantly adapting to the needs of businesses.
Frequently Asked Questions
What is Centric PLM?
Centric PLM is a product lifecycle management software designed to streamline processes in fashion and retail, improving efficiency and enabling better collaboration.
How did MNML improve its product assortment?
By reducing SKU counts and enhancing workflows using Centric PLM, MNML has improved product quality and performance in collections.
What are the benefits of using Centric Software?
Centric Software offers tools for better data management, improved communication between teams, and enhanced operational efficiency.
How does MNML stand out in the market?
MNML distinguishes itself through its focus on direct-to-consumer sales and commitment to high-quality designs at accessible prices.
What does the future hold for MNML?
With their focus on innovation and quality, MNML is poised for continued growth and success in the fashion industry.
