M&M'S Unveils Special Jacket for Movie Enthusiasts
In a vibrant collaboration with Amazon MGM Studios, M&M'S is embracing the festive season with a delightful promotion centered around the much-anticipated movie 'Red One'. This initiative aims to create memorable experiences for fans while incorporating the brand's iconic Red spokescandy into the movie's excitement.
Introducing the M&M'S Snack Jacket
As part of the celebration coinciding with the theater premiere of 'Red One', M&M'S has introduced a unique garment—the M&M'S Snack Jacket. This innovative jacket is designed to elevate any movie outing, featuring practical outer pockets tailored for storing M&M'S, a sleeve to offer napkins conveniently, and a strap for holding a popcorn bucket securely. Notably, the jacket is styled to resemble M&M'S beloved character, Red, allowing fans to embody the spirit of the film.
Where to Get the Snack Jacket
Fans eager to own this one-of-a-kind jacket can look forward to two exclusive drops scheduled for the day of the movie's release. At 7 a.m. PT and again at 7 p.m. PT, the jackets will be available at M&M'S online store. Priced at the average cost of a movie snack combo, $11.75, each jacket purchase also includes a complimentary movie pass, ensuring an enhanced cinema experience.
Limited-Edition Popcorn Buckets
For those unable to snag a Snack Jacket, M&M'S will also offer limited-edition popcorn buckets shaped like snow globes, themed around 'Red One'. These whimsical buckets will be distributed at AMC theaters nationwide while supplies last, adding to the festive movie-watching atmosphere.
Exciting Sweepstakes for Movie Lovers
This holiday season, from mid-November through early January, all M&M'S fans can enter for a chance to win a grand prize trip for two to Hollywood. This exciting sweepstakes not only offers an incredible experience but also falls perfectly in line with the movie's debut.
Engaging with M&M'S This Holiday Season
As part of their campaign, M&M'S invites fans to connect with the brand for a series of holiday-themed activities and recipes. These engagements aim to enrich the festive experience, providing fans with sweet recipes and other creative ideas to celebrate this magical time of the year.
Mars, Incorporated, known for its commitment to positive change, continues to innovate within its vast portfolio of candy and food products, including the beloved M&M'S brand. The dedication to quality and creativity is reflected in collaborations like this, merging the excitement of cinema with cherished traditions.
Frequently Asked Questions
What is the M&M'S Snack Jacket?
The M&M'S Snack Jacket is a limited-edition garment designed for moviegoers, featuring specially designed pockets for candy, popcorn, and other movie snacks.
When will the Snack Jacket be available for purchase?
The Snack Jackets will be available in two timed drops at 7 a.m. and 7 p.m. PT on the day of the premiere of 'Red One'.
What does the purchase of the jacket include?
Each jacket includes a complimentary annual movie pass, providing an enhanced movie-going experience.
Are there any other limited-edition products being sold?
Yes, M&M'S will also offer limited-edition popcorn buckets themed around 'Red One' at AMC theaters while supplies last.
How can fans participate in the sweepstakes?
M&M'S is hosting a sweepstakes from mid-November to early January, where participants can enter for a chance to win a trip to Hollywood.
