MMA.INC Forms Strategic Alliance with New Zealand Brazilian Jiu-Jitsu Federation
Partnership to bolster subscription and transaction revenue through a shared model.
MMA.INC (NYSE: MMA), an innovator in martial arts technology, has embarked on a significant partnership with the New Zealand Brazilian Jiu-Jitsu Federation (NZBJJF). This collaboration aims to introduce BJJLink, a premier gym management tool, across its network of Brazilian Jiu-Jitsu (BJJ) academies. We believe this initiative will facilitate smoother academy operations and foster a stronger sense of community in New Zealand's Jiu-Jitsu scene.
As a part of this agreement, participating gyms will have access to special pricing for BJJLink. The deal is structured to benefit both the academies and the NZBJJF through a revenue-sharing framework. Gyms enrolled in this program will utilize BJJLink's innovative features—such as automated billing, attendance tracking, curriculum planning, timetable management, and performance monitoring—all tailored specifically to the unique needs of BJJ academies.
MMA.INC's Vision: A Digital Future for Martial Arts
Nick Langton, the Founder and CEO of MMA.INC, highlighted the partnership's significance: "Jiu Jitsu ranks among the fastest growing martial arts globally. However, many academies still rely on outdated systems that don’t cater to their specific needs. This partnership with NZBJJF, harnessing the power of BJJLink, is a giant leap towards modernizing the industry. It equips academies with top-tier tools that promote growth and enhance their connection with students. Members can benefit from BJJLink's mobile app, enabling them to track their progress and stay connected with their coaches. It’s a beneficial scenario for both gym owners and their students."
Langton further emphasized that this foundational partnership opens avenues for deeper engagement with national federations overseeing numerous gyms worldwide across various martial arts. By collaborating with these bodies, the company aims to rapidly expand its presence and nurture a thriving community while driving unprecedented growth in global participation.
Empowering the Local Jiu-Jitsu Community
MMA.INC and NZBJJF have outlined several key objectives:
- Offer hands-on business advice to academy owners, utilizing industry expertise.
- Provide advanced software solutions to streamline operations and enhance student management.
- Establish a financial model benefiting both individual academies and the NZBJJF.
- Strengthen the Jiu-Jitsu community through tech-enabled operational enhancements.
The leadership at NZBJJF expresses confidence in the potential impact of BJJLink:
"After extensive research into gym management solutions suited for New Zealand, we are thrilled to launch BJJLink, the ultimate application crafted for Brazilian Jiu-Jitsu academies. BJJLink provides gym owners with valuable functionalities such as tailored curriculum development and video uploads to manage personalized training experiences, enhancing both operational efficiency and student satisfaction."
Unlocking New Revenue Opportunities in a Growing Sector
This partnership dovetails with MMA.INC’s larger ambition to unify and digitize the combat sports landscape. With approximately 640 million MMA fans worldwide and around 11.8 million active participants in the U.S., the market remains fragmented. MMA.INC’s technology aims to unify the martial arts ecosystem into a cohesive digital platform.
As part of this work, enrolled gyms will gain access to MMA.INC’s Integrated Community and Commerce Platform, which is set to launch soon. Currently undergoing closed beta testing, this mobile-friendly application will connect fans, fighters, coaches, and gym owners—providing resources for training, social interaction, and commerce in one centralized platform.
A Diverse Business Model with Multiple Revenue Streams
MMA.INC’s monetization strategy is designed for growth and high engagement, tapping into several revenue streams:
? Subscriptions – Premium features for social community engagement and business tools.
? Transaction Fees – Earnings from class bookings, memberships, e-commerce, and events.
? Advertising & Sponsorships – Access to a highly engaged audience in the combat sports realm.
Equipped with a solid foundation—5 million social media followers, 530,000 user profiles, and 18,000 registered gyms—MMA.INC is poised for swift expansion. With high-profile investors and ambassadors holding a collective outreach of 60 million, the company is geared to achieve widespread adoption.
This partnership with NZBJJF is yet another achievement in MMA.INC’s quest to transform how the martial arts community interacts, grow, and thrive in the digital space.
About MMA.INC
MMA.INC (Mixed Martial Arts Group Limited) is at the forefront of revolutionizing the combat sports sector by driving participation and engagement among fans, athletes, coaches, and gym owners. The company operates four core business units:
- TrainAlta: A pioneering platform that transitions MMA fans into active trainees through structured programs.
- Hype: A marketing avenue aimed at empowering gym owners, coaches, and athletes to enhance their revenue.
- MixedMartialArts.com: The go-to hub for MMA news, fighter statistics, schedules, and the legendary community forum.
- BJJLink: A leading management platform designed specifically for BJJ academies, offering comprehensive tools for payments, marketing, student interaction, and content monetization.
With a mission to modernize the combat sports arena, MMA.INC is delivering unmatched value to its stakeholders and is committed to leading the transformation of martial arts technology.
For further details, feel free to reach out to:
Peter Jarmain
MMA.INC
E: peter@mma.inc
Frequently Asked Questions
What is the new partnership between MMA.INC and NZBJJF about?
The partnership focuses on integrating BJJLink, a gym management tool, into BJJ academies to enhance operations and community engagement.
How will BJJLink benefit gyms?
BJJLink offers features like automated billing and performance tracking, designed to streamline operations and improve the student experience.
What are MMA.INC's future plans in the martial arts industry?
MMA.INC aims to digitize the combat sports sector, bringing communities together through technology and providing resources for growth.
What revenue models does MMA.INC utilize?
The company has multiple revenue streams, including subscriptions, transaction fees, and advertising opportunities aimed at engaging its audience.
How does this partnership impact the local Jiu-Jitsu community?
The collaboration seeks to empower Jiu-Jitsu academies, enhancing operational efficiency and ultimately enriching the experience for both gym owners and students.
