Mixed-Up Cocktail Co. Announces Expansion and New Flavors
Annual revenue is up 34% year over year
Mixed-Up Cocktail Co, the creator and processor behind unique Ready-to-Drink (RTD) canned craft cocktails, is thriving as they expand their presence in the growing spirits market. The company is witnessing a surge in demand for their bold offerings, which reflects the changing preferences of consumers who seek convenient, high-quality cocktails.
Exploring Market Trends
According to industry reports, the RTD sector is burgeoning, with an average demand increase of 2%. Notably, countries like Mexico and Germany are witnessing impressive growth rates. Looking ahead, Japan shows great promise for this product category as consumer interest continues to escalate.
New Launches and Flavor Developments
In response to this market trend, Mixed-Up successfully launched its products in Japan last spring and has plans to maintain sales momentum throughout the coming year. One standout new flavor is Sangrita con Tequila Vampiro, a Mexican-inspired cocktail featuring tequila alongside ingredients such as raspberry, chili, and tomato juice. As they wrapped up the year, their classic Cranberry Mojito emerged as a favorite among retailers and consumers alike, thanks to its festive appearance and taste.
Statements from the Co-Founders
Co-founder Teresa Dahl-Bredine shared insights about their success, noting, "We continue to see steady and sustained growth in the RTD market that reflects our increased sales. Our craft cocktails appeal to consumers who prefer authentic flavors over artificial ingredients. Being one of the few brands that can claim 100% all-natural ingredients helps us to stand out." She emphasized that the convenience of two servings in a single can caters to the contemporary consumer lifestyle.
Launching Into 2025 with New Excitement
Looking towards 2025, Mixed-Up plans to offer an impressive lineup of 11 tantalizing flavors:
- Classic Mule
- Grapefruit & Gin Mule
- Classic Margarita
- Strawberry Mango Margarita
- Raspberry Aggie Rita
- Lemon Raspberry Mojito
- Sangrita con Tequila Vampiro
- Seasonal: Blue Hawaiian & Pineapple Daiquiri (Spring/Summer)
- Seasonal: Apple Bourbon Mule (Fall)
- Seasonal: Cranberry Mojito (Winter)
Strategic Growth Plans for the Future
In a bid to support their ambitious growth plans for 2025, Mixed-Up has committed to expanding its team and resources. This includes recruiting:
- 12 brand ambassadors
- 3 sales managers
- A new facility totaling 45,000 square feet, aiming to produce over 20,000 cases weekly
- Over 400 new points of distribution and more than 30,000 cases sold in 2024
- Increased sales in well-known retailers
- Expansion to additional markets, including Japan and Puerto Rico
- New online distribution partnerships to enhance accessibility
- Engagement in over 1,200 tastings and demos nationwide
The brand's products are already available in six states and internationally, along with a shipping option through their online store. Mixed-Up is diligently pursuing further expansions into new states and countries in the upcoming year.
About Mixed-Up Cocktail Co
Mixed-Up Cocktails are crafted by Little Toad Creek Brewery & Distillery, with a commitment to using the finest ingredients in their canned cocktails. With their facility enhancements underway—including adding two new stills and state-of-the-art can filling and pasteurizing equipment—Mixed-Up is poised to scale from a production capacity of 1,000 to 20,000 cases per week, expected to commence in early 2025. The company remains dedicated to innovation and sustainability as it continues to grow.
Contact Information
For more information, reach out to:
Sidney Reed - Director of Marketing
720.207.3068
The Mixed-Up Cocktail Co.
Frequently Asked Questions
What products does Mixed-Up Cocktail Co offer?
Mixed-Up Cocktail Co provides a variety of ready-to-drink craft cocktails, including new flavors each year.
Where can I buy Mixed-Up Cocktails?
The cocktails are available in select states and online through their website.
How is Mixed-Up Cocktail Co contributing to sustainability?
They emphasize the use of all-natural ingredients and are investing in facilities to increase production sustainably.
What are some of the new flavors anticipated for 2025?
New flavors include the Sangrita con Tequila Vampiro, Classic Mule, and seasonal varieties like the Blue Hawaiian Daiquiri.
How has the company performed financially?
Mixed-Up has seen a 34% increase in annual revenue year over year, showcasing solid growth in the competitive RTD market.
