Misunderstood Whiskey Co. Launches Philanthropic Campaign
Misunderstood Whiskey Co., an innovator in the beverage industry, is excited to unveil its charitable initiative, "Have A Toddy, Help Somebody." This initiative is especially meaningful as it coincides with National Cancer Prevention Month. The company aims to raise funds for the JDJ Charitable Foundation, supporting families affected by cancer. So far, the campaign has successfully generated over $20,000, and the team is hopeful for an even greater impact this year.
Contributions from Sales
Throughout this month, for every 750ml bottle of Misunderstood Ginger Spiced Whiskey sold, one dollar will be donated directly to JDJ Foundation. Consumers can participate in this altruistic venture by purchasing their bottles online or at selected retailers nationwide. Additionally, various bars and restaurants will feature special toddy recipes made with Misunderstood Ginger Spiced Whiskey to further emphasize the campaign’s charitable efforts.
The JDJ Foundation’s Role
The JDJ Foundation, recognized as a 501(C)(3) non-profit organization, was founded by James Blauvelt, who faced the heart-wrenching loss of both parents to cancer. The foundation aims to alleviate the burdens on families fighting cancer by providing various forms of financial relief, scholarships for deserving high school seniors impacted by this illness, and funding research in the fight against cancer. This year marks the third consecutive collaboration between JDJ Foundation and Misunderstood Whiskey, focusing on easing the financial strains families face during their battles.
Contributors’ Insights
“We treasure the opportunity to support families navigating through these tough times,” expressed JD Recobs and Chris Buglisi, co-founders of Misunderstood Whiskey Co. They extend their gratitude to the growing number of partners and customers who have embraced this initiative, hoping to extend their impact even further this year.
Thoughts from JDJ Foundation
According to James Blauvelt, the founder of JDJ Foundation, the program's success over the years has made a real difference. “We’ve been able to help families battling conditions like brain cancer and leukemia by covering necessities such as food and utility bills. The financial stress that accompanies cancer can be overwhelming, but with the support from Misunderstood Whiskey, we can put donations to work immediately to assist families in need,” Blauvelt explained.
Exciting Recipes to Try
As part of this campaign, Misunderstood Whiskey Co. has created eight distinctive toddy recipes, offering a variety of hot and iced options, including the Ginger Hot Toddy and TIKI Toddy. With the unique blend of Misunderstood Ginger Spiced Whiskey—combining select bourbon and American whiskey aged in oak barrels and finished with genuine ginger—these toddies promise a distinct flavor that is both refreshing and smooth.
How to Get Involved
If bars and restaurants are interested in supporting this initiative, they can easily reach out for more information. The available toddy recipes can help businesses create signature drinks that make a difference. Both consumers and businesses can come together under this campaign, contributing to a noble cause while enjoying great beverages.
Ginger Hot Toddy Recipe
Ingredients:
- 2 oz Misunderstood Ginger Spiced Whiskey
- 5 oz Hot Water or Chamomile Tea
- ½ oz Honey Syrup
- Squeeze of Fresh Lemon
- Garnish with Star Anise, Cinnamon Stick, and/or Lemon Peel (Optional)
Instructions: Combine all ingredients in a hot mug, stir well, and garnish as desired. Serve warm for a cozy experience.
TIKI Toddy (Iced) Recipe
Ingredients:
- 1 ½ oz Misunderstood Ginger Spiced Whiskey
- 1 oz Passion Fruit Liqueur
- 1 oz Lemon Juice
- ½ oz Honey Syrup
Instructions: Combine all ingredients in a shaker with ice. Shake, strain into a glass filled with fresh ice and garnish with a pineapple frond and purple orchid for a tropical delight.
About Misunderstood Whiskey
Misunderstood Whiskey Co. began in a kitchen experiment by two friends with a vision to create approachable yet flavorful whiskeys. Their flagship product, an American Whiskey with real ginger, is designed to cater to both newcomers and whiskey aficionados. Proudly bottled in Bardstown, KY, Misunderstood Whiskey stands out for its quality and innovation. Additionally, the founders are known for creating OATRAGEOUS Oat Milk Liqueur, which is the first dairy-free cream liqueur portfolio in the United States.
About JDJ Foundation
This charitable organization, started by James Blauvelt, aims at assisting families impacted by cancer through financial support, scholarships, and research funding. Their ongoing partnership with Misunderstood Whiskey is focused on helping individuals during challenging times related to health crises.
Frequently Asked Questions
What is the purpose of the "Have A Toddy, Help Somebody" campaign?
The campaign raises funds for the JDJ Charitable Foundation to support families battling cancer.
How are the funds raised during the campaign used?
The funds support families with living expenses, scholarships, and cancer research funding.
Where can I purchase Misunderstood Ginger Spiced Whiskey?
You can buy it online or at select retailers nationwide.
What recipes are included in the campaign?
Eight toddy recipes, including Ginger Hot Toddy and TIKI Toddy, are part of the campaign.
How can bars and restaurants get involved?
They can reach out to Misunderstood Whiskey for information on supporting the campaign.
