Milk Makeup Amplifies Connection with Music and Culture
The award-winning beauty brand continues to show up authentically in music, connecting with artists who embody fearless self-expression.
Milk Makeup is deepening its presence in music by creating authentic touchpoints with artists who resonate with its core values. The brand has previously collaborated with musical talents like Jessie Reyez and St. Vincent, intertwining beauty and culture in organic ways that reflect its intrinsic identity.
Collaboration with Cardi B
Recently, Milk captured captivating moments with Cardi B as part of their creative partnership. This collaboration unfolded at Milk Studios in Los Angeles, coinciding with the artist's long-awaited new album release, marking a significant moment after a seven-year hiatus. The focus was on producing a 'Get Ready With Me' video alongside exclusive content for her upcoming tour, bridging beauty and artistry in meaningful ways at pivotal cultural intersections.
Brand Philosophy and Commitment
"Milk Makeup is a brand rooted in culture and community," expressed Mazdack Rassi, co-founder of Milk Makeup. "We prioritize innovation while remaining authentic in everything we undertake. Cardi B embodies a fearless and vibrant spirit — bold, fun, and impossible to overlook. She is a perfect embodiment of our brand ethos and what it means to 'Live Your Look.'
Kristina Windham, executive brand advisor for Milk Makeup, elaborated, "Working with Cardi B demonstrates our commitment to shaping culture by highlighting women who lead with authenticity. This collaboration is also a step towards our larger strategy of immersing ourselves in cultural moments that ensure Milk connects with its creative roots while amplifying powerful voices in music and beyond."
Celebrating Creativity and Beauty
This collaboration underscores Milk Makeup's broader vision of celebrating creativity where beauty, music, and culture intersect. By anchoring itself in real cultural moments, Milk Makeup remains engaged with the communities and voices that define today’s landscape.
To achieve Cardi's stunning look, makeup artist Erika La' Pearl utilized the Hydro Grip Gel Skin Tint in shade nine, which helped create a radiant and flawless complexion. This product is infused with triple-powered hyaluronic acid and niacinamide in a feather-light gel formula. It provides adjustable coverage with a natural dewy finish that endures for up to 12 hours. The look was further enhanced with fan favorites, Hydro Grip Primer and Hydro Grip Set + Refresh Spray, emphasizing the lasting glow that defines both Cardi onstage and onscreen.
Milk Makeup's Hydro Grip Gel Skin Tint is available in 15 flexible shades that support your daily needs. It retails for $38 at various retailers like Ulta, Amazon, and MilkMakeup.com.
About Milk Makeup
Born from Milk Studios, a creative hub in downtown New York City, Milk Makeup centers community and self-expression in all its endeavors. Creativity drives our innovation. We continually challenge ourselves to develop products that surprise and delight our customers. Our products are clean, vegan, and cruelty-free, created with the utmost standards to empower customers in their beauty journey.
Our mission is to unleash your creativity — no matter who you are, what you pursue, or where you reside. We believe beauty extends beyond makeup application; it encompasses how you express yourself and how you 'Live Your Look.'
About Waldencast PLC
Founded by Michel Brousset and Hind Sebti, Waldencast aspires to establish a premier beauty and wellness operating platform by nurturing and scaling conscientious, high-growth brands. Their vision emphasizes a brand-led model that champions customer closeness, agility, and responsiveness to market trends while preserving the unique identity of each brand. The initial step towards actualizing this vision was the merger involving Obagi Medical and Milk Makeup. Under the Waldencast platform, its brands gain access to the scale necessary for operational efficiency and expertise in managing global beauty brands, facilitating a balanced portfolio to navigate category fluctuations. For more information, please visit our corporate site.
Frequently Asked Questions
What is the focus of Milk Makeup's recent cultural strategy?
Milk Makeup aims to deepen its presence in music and expand authentic connections with artists through collaborations that highlight self-expression.
Who did Milk Makeup recently collaborate with in music?
Milk Makeup recently worked with Cardi B, featuring her in behind-the-scenes content for her upcoming album.
What types of products did they use for Cardi B's look?
Makeup artist Erika La' Pearl utilized the Hydro Grip Gel Skin Tint and other Hydro Grip products to create Cardi's stunning look.
Where can consumers find Milk Makeup products?
Milk Makeup products are available at retailers like Ulta, Amazon, and directly through MilkMakeup.com.
What is the mission of Milk Makeup?
Milk Makeup's mission is to empower creativity irrespective of individual backgrounds, encouraging self-expression through beauty.
