Midwest Great Dane Reveals Brand Transformation
Midwest Great Dane, previously known as Trudell Trailer Sales, is making waves in the transportation and trucking industry with its recent name change. This transformation stems from a strategic acquisition by Cox Automotive, aimed at enhancing their representation of the Great Dane brand in the Midwest. The organization's goal is to deepen its market presence and deliver an even greater range of services to its clients.
The Impact of Name Change
As one of the largest Great Dane dealer groups nationwide, the rebranding to Midwest Great Dane aligns their identity closely with the renowned Great Dane brand. This change not only streamlines operations with Northeast Great Dane but also signifies a commitment to delivering exceptional value to customers and employees alike. By uniting under one recognizable name, they anticipate better brand recognition and consistency across their service area.
Commitment to Excellence
With more than five decades of partnership with Great Dane, Midwest Great Dane is not just changing names but is reinforcing its dedication to providing top-notch services. The organization continues to offer new trailers and truck bodies, maintaining a significant presence in the Great Dane market. Their operations extend through key states known for their vibrant trucking industry, including Wisconsin, Minnesota, and Michigan.
Services Offered by Midwest Great Dane
The Midwest Great Dane team is committed to excellence in customer service. Not only will they continue selling new trailers, but they are also focusing on offering used trailers, rentals, and a complete range of parts and services. This comprehensive approach ensures that clients have everything they need at their fingertips, enhancing their experience and satisfaction.
Leadership's Vision for the Future
Patrick Brennan, Senior Vice President at Fleet Services by Cox Automotive, expressed optimism about this new chapter. He highlighted the unity being formed within the organization and emphasized how this evolution enhances their decades-long partnership with Great Dane. With a staff of over 1,500 expert technicians, an efficient service provider network, and a reputation for being one of the country’s largest Great Dane dealer groups, they’re well-equipped for success.
Collaboration and Expansion with Fleet Services
Midwest Great Dane will work closely with Fleet Services by Cox Automotive, creating synergy between two leading entities in the industry. Together, they aim to provide scheduled and unscheduled maintenance solutions for various fleets, solidifying their status as a premium service provider. This collaboration is pivotal, as both teams remain dedicated to delivering high-quality solutions tailored to their customers' unique needs.
About Cox Automotive
Cox Automotive stands tall as a global leader in automotive services and technology. With over 29,000 employees worldwide, they uniquely position themselves as a comprehensive service provider that caters not just to dealerships but also to automotive retailers, manufacturers, lenders, and fleet operators. By leveraging extensive first-party data generated through billions of online interactions, they consistently offer industry-changing solutions that drive efficiency and success.
About Great Dane
Having established a presence for over 125 years, Great Dane is synonymous with quality in the commercial transportation industry. As a major manufacturer of high-performance trailers, Great Dane prides itself on innovation in trailer technology and services. With a network of dealers strategically positioned throughout the Americas, they are equipped to meet the growing demands of the transportation industry.
Frequently Asked Questions
What drove the name change to Midwest Great Dane?
The name change was driven by the desire to deepen ties with the Great Dane brand and enhance service consistency across dealerships.
What services can customers expect from Midwest Great Dane?
Customers can expect a variety of services including the sale of new and used trailers, rentals, parts, and maintenance services.
How long has Cox Automotive been involved with Great Dane?
Cox Automotive has partnered with Great Dane for over 50 years, solidifying their joint commitment to the trucking industry.
What regions does Midwest Great Dane serve?
Midwest Great Dane primarily serves Wisconsin, Minnesota, and Michigan, focusing on delivering exceptional services in these key markets.
What is the vision for the future under the new name?
The vision includes strengthening the brand's presence in the Midwest, enhancing service delivery and continuing their partnership with Fleet Services for better customer experiences.
