Microban Unveils Innovative Nature-Based Odor Fighting Tech

Microban Introduces Advanced Freshology Technology

Freshology leverages cutting-edge performance, neutralizing various odors efficiently to keep textiles fresher for extended periods.

Microban International has announced the launch of its new Freshology technology, set to make waves at the upcoming ISPO Munich event. This innovative, patent-pending solution focuses on combatting odors with inspiration from nature, ensuring a refreshing experience for users.

Revolutionary Approach to Odor Control

The Freshology technology stands out by offering unmatched performance, effectively neutralizing a variety of odors that commonly afflict fabrics. It has been rigorously tested and meets the GB/T 33610 and ISO 17299 standards, focusing on four major odorants: isovaleric acid, acetic acid, ammonia, and nonenal. This positions Freshology as a groundbreaking solution to everyday unpleasant smells.

"The development of Freshology involved meticulous balancing and optimizing the performance of diverse chemical profiles," shared Ryan Scott, the senior product development chemist at Microban. He highlighted the key consumer advantages: this technology cleverly traps multiple types of body odors, moving beyond outdated products that only target specific odors. Furthermore, it enhances moisture control while making treated fabrics softer and more pleasant to the touch.

Applications and Benefits

Freshology is integrated into synthetic materials such as polyester, nylon, and spandex during the finishing process. This allows for the effective capture of odors until the fabric undergoes washing. During the wash, the technology releases these trapped odors, renewing the fabric's effectiveness for the next use. Notably, as a nonionic formulation, Freshology can include other technological treatments during manufacturing without compromising the material's integrity.

The technology being heavy metal-free adds to its appeal, making it a safer choice compared to alternatives that utilize metal-based chemistries. It is designed to seamlessly integrate into existing mill processes, making it an attractive option for manufacturers looking to enhance their products.

Engage with Microban

Visitors can learn more about Freshology at the Microban booth during ISPO Munich, showcasing insights led by James Clayton, director of innovations at Microban, each day at 10:00 a.m. This provides a great opportunity for attendees to engage directly with the team and discover in-depth information about the technology.

About Microban International

Microban International is a part of Barr Brands International, recognized as a prominent name in the antimicrobial, odor control, and sanitization sectors. With over a century of collective experience, Microban continues to lead the charge in innovation, blending scientific advancements with creative solutions to enhance high-quality consumer and industrial products around the globe. The Microban and Ultra-Fresh brands are featured on numerous products worldwide, showcasing their dedicated commitment to quality and efficacy. The company has its headquarters in North Carolina and operates on a global scale across North America, Europe, and Asia Pacific.

Frequently Asked Questions

What is Freshology technology?

Freshology is an innovative odor control technology developed by Microban that neutralizes a wide range of odors in textiles.

How does Freshology improve fabric performance?

The technology effectively traps body odors, enhances moisture management, and improves the overall softness and feel of treated fabrics.

Is Freshology safe for fabrics?

Yes, Freshology is a heavy metal-free solution that integrates seamlessly into fabrics without compromising their integrity.

Where can I see Freshology in action?

Microban will be showcasing Freshology at ISPO Munich, where attendees can witness demonstrations and learn more about its capabilities.

What brands utilize Microban technology?

Microban technology is featured on diverse products worldwide, enhancing the quality and functionality of consumer goods across various sectors.

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