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Michelle Sidwell Returns to Velo3D to Enhance Sales Strategy

Michelle Sidwell Returns to Velo3D to Enhance Sales Strategy

Michelle Sidwell Rejoins Velo3D as Chief Revenue Officer

With a rich background spanning over 20 years, Michelle Sidwell is back at Velo3D, Inc. to help shape the company's go-to-market sales strategy. Velo3D, recognized for its pioneering work in metal 3D printing technology for mission-critical components, is confident that Sidwell's return will accelerate the adoption of their transformative solutions.

Experience and Impact

Michelle Sidwell brings invaluable expertise garnered from her previous roles in technology sales and leadership. Her experience includes pivotal positions where she successfully introduced transformative technologies to the marketplace. As Chief Revenue Officer at Velo3D, she will guide a robust team dedicated to sales and business development, focusing on expanding the company's market presence.

Arun Jeldi, CEO of Velo3D, expressed enthusiasm about Sidwell's return, emphasizing that her extensive experience in launching new products and streamlining sales processes will significantly impact the company’s new strategic vision. He highlighted her capacity to leverage Velo3D's advanced technology to fulfill the pressing needs of clients seeking high-value metal part manufacturing.

Previous Roles and Achievements

Before her return to Velo3D, Sidwell served as the Senior Vice President of Global Enterprise Business at Salesloft, where she concentrated on driving revenue growth through sales excellence. Her time at Yext was equally noteworthy, witnessing the company's revenue expansion from $60 million to $300 million amidst its transition to a publicly traded entity. Additionally, she has held significant roles at industry leaders like Adobe, Persado, and Walsworth.

Velo3D's Journey

Founded in 2014, Velo3D has been at the forefront of enabling engineers to realize their most ambitious designs through metal 3D printing. The rollout of the Sapphire printer in 2018 marked a significant milestone, leading to rapid sales growth in subsequent years. Furthermore, the introduction of the large format Sapphire XC printer in 2021 has established Velo3D as a key player in the market.

In her role as Chief Revenue Officer, Sidwell will oversee sales, marketing, and customer service teams spread across various regions including North America, Europe, Asia, and Australia. She will also manage the business development team, collaborating closely with engineers from diverse industries to pinpoint opportunities for metal 3D printing to revolutionize their manufacturing workflows.

Understanding Velo3D Technology

Velo3D stands out as a trailblazer in metal additive manufacturing, transforming how high-value metal parts are constructed. Traditional metal additive manufacturing has faced capability restrictions since its inception more than 30 years ago, limiting the potential applications of the technology. Velo3D has systematically addressed these challenges, providing engineers the creative freedom to print parts that were once deemed impossible.

With Velo3D's innovative solutions, a wide range of industries, including aerospace, energy, and semiconductor manufacturing, can now design and construct critical metal components that meet their high standards and demands. The complete solution encompasses the Flow print preparation software, the Sapphire printer range, and the Assure quality control system. This integrated method ensures repeatable manufacturing outcomes without excess optimization efforts, bolstering scalability and flexibility within supply chains.

Velo3D in the Industry

Velo3D is proud to have collaborated with renowned names in innovation, such as SpaceX, Aerojet Rocketdyne, Lockheed Martin, Avio, and General Motors. This cooperative approach has solidified their standing as an essential partner in advancing metal 3D printing technology. Furthermore, Velo3D has received recognition as one of Fast Company's Most Innovative Companies for 2023, a testament to its significant impact on manufacturing innovation.

Frequently Asked Questions

What role is Michelle Sidwell taking on at Velo3D?

Michelle Sidwell has rejoined Velo3D as the Chief Revenue Officer, responsible for leading sales and business development initiatives.

What experience does Sidwell bring to Velo3D?

Sidwell has over 20 years of experience in technology sales, including senior roles at Salesloft and Yext, where she drove substantial revenue growth.

What innovations has Velo3D achieved?

Velo3D has developed advanced metal 3D printing solutions, including their Sapphire printers, which are designed to meet the demands of high-value manufacturing.

How does Velo3D support its customers?

Velo3D facilitates innovative manufacturing solutions that allow clients to overcome challenges in their engineering processes, enhancing production efficiency and scalability.

Who are Velo3D's notable partners?

Velo3D collaborates with industry leaders like SpaceX, Lockheed Martin, and General Motors, contributing to significant advancements in metal 3D printing technology.

About The Author

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