Mitsubishi Motors Appoints Michael Helgesen as Vice President
Mitsubishi Motors North America, Inc. (MMNA) proudly announces the appointment of Michael Helgesen as the West-Central Regional Vice President. This significant addition to the team highlights MMNA’s continued commitment to enhancing its presence in the automotive market.
Helgesen's Extensive Automotive Experience
Michael Helgesen brings more than 35 years of invaluable experience in the automotive industry to his new role. He has held several leadership positions that encompass sales, aftersales, and franchise development across various manufacturers. This vast background positions him well to support MMNA in achieving its goals.
Focus on Dealer Partnerships
As Helgesen settles into his new position, he is keen on strengthening relationships with dealer partners within the MMNA framework. He recognizes the importance of collaboration in driving sales and improving customer satisfaction. His keen focus on supporting dealers will facilitate a thriving network as MMNA strategizes for future growth.
Commitment to Growth and Development
Mark Chaffin, President and Chief Executive Officer of MMNA, expressed excitement about Helgesen's onboarding. His proven track record is expected to play a crucial role as MMNA works to enhance its dealership network and expand its influence in the automotive landscape. Chaffin emphasized the urgency of adapting to the demands of the market.
Helgesen's Career Journey
Before joining MMNA, Helgesen was the Vice President of Sales and Business Development at AutoFi, where he successfully oversaw the expansion of the company’s software-as-a-service (SaaS) operations. His experience there complemented his previous roles at Cox Automotive, where he focused on improving retail performance and facilitating digital retail applications for various organizations.
Helgesen's previous experience also includes over 16 years with Kia Motors America, eventually rising to Director of Central Region Operations. This background adds a wealth of knowledge related to both retail and manufacturing aspects of the automotive industry.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc. operates through a network of approximately 330 dealership partners throughout the United States. The company is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. In line with its recently unveiled business plan, "Momentum 2030," MMNA is setting ambitious objectives for product and business transformation.
The Momentum 2030 plan outlines a vision for refreshing the vehicle lineup in the U.S., with a commitment to debut one new or significantly refreshed model each year until 2030. This strategic approach leverages a range of advanced technology options, including electric and hybrid vehicles, thereby nearly doubling the current model offerings.
MMNA is headquartered in Franklin, Tennessee, with operational facilities established in several key states, including California, Georgia, Michigan, and New Jersey. These locations play a crucial role in supporting their extensive dealer network.
For more details on Mitsubishi vehicles, visit MitsubishiCars.com.
Contact Information
For inquiries, contact Jeremy Barnes, Senior Director of Communications and Events, Mobile: 615-970-895.
Frequently Asked Questions
Who is Michael Helgesen?
Michael Helgesen is the newly appointed West-Central Regional Vice President for Mitsubishi Motors North America, bringing extensive automotive experience.
What will Helgesen focus on in his new role?
Helgesen will focus on strengthening dealer partnerships and enhancing the success of the dealer network across the West-Central region.
What is the Momentum 2030 plan?
The Momentum 2030 plan is MMNA's strategic initiative aimed at expanding and refreshing its vehicle lineup and improving its retail sales model through 2030.
Where is Mitsubishi Motors North America headquartered?
The headquarters of Mitsubishi Motors North America, Inc. is located in Franklin, Tennessee.
How can I get more information about Mitsubishi vehicles?
For more information about Mitsubishi vehicles, you can visit MitsubishiCars.com.
